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Harrods

Digital Personalisation Executive

Posted Yesterday
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Hammersmith, Hammersmith and Fulham, London, England
Entry level
Hammersmith, Hammersmith and Fulham, London, England
Entry level
The Digital Personalisation Executive will set up and execute personalisation campaigns for the app and website, manage implementation processes, analyze data for recommendations, and collaborate with teams to enhance the personalisation strategy. The role involves supporting various stakeholders and ensuring alignment with customer strategies across CRM and e-commerce.
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Digital Personalisation Executive

We are looking for a Digital Personalisation Executive to join our Digital team at Harrods. Your primary responsibility will be to set up and execute effective personalisation campaigns on our app and website, ensuring they align with our customer strategies across CRM and e-commerce.

About The Role

As the Digital Personalisation Executive, you will be a key member of the Personalisation team, reporting into the Senior Digital Personalisation Manager. Manage the end-to-end implementation process, including supporting on hypothesis setting, KPI selection, segmentation building and analysis of results.

The Digital Personalisation Executive will play a critical role in supporting the personalisation initiatives on our website and mobile app, collaborating with various stakeholders to uphold a unified and customer-focused personalisation strategy throughout the organisation.

You will also;

  • Analyse data to propose value-driving recommendations and continually review metrics to identify opportunities
  • Conduct competitor analysis across industries and digital platforms
  • Analyse data to propose value-driving recommendations
  • Work with teams across marketing, content, e-commerce, data and insights, CRM, and IT to operationalise onsite testing

About You

The ideal candidate will have previous experience supporting e-commerce, CRM, digital marketing, or personalisation projects, as well as an understanding of data interpretation. We are looking for someone who has experience in or willingness to learn Dynamic Yield.

You will also;

  • Strong communication skills
  • Interest in luxury retail and an appreciation for the luxury market
  • Familiarity with personalisation and customer segmentation technologies
  • Awareness of data protection and privacy regulations
  • Ability to adapt quickly in an ambiguous environment and handle multiple tasks simultaneously

About Us

Harrods is one of the world’s leading luxury department stores and we’re becoming a destination for top designers, and the most sought-after brands from around the globe. Our combined mission is to make visiting our iconic Knightsbridge store one of the world’s most inspiring shopping experiences.

Our Promise to You

Help us make the impossible possible for our customers and we’ll do something remarkable for you. As well as offering a friendly environment to inspire your best work, we provide abundant opportunities and support to build an exceptional career across the varied specialisms of our business. 

In return you’ll receive an excellent benefits package, including a company pension, flexible working, 25 days’ holiday, and your birthday off, up to 33% in-store discount (including across our food hall and restaurants) and a season ticket loan.

Uniquely You

Whilst our job adverts outline the ideal qualities, skills, and prior experience for the role, we believe in the potential for growth and value individual strengths. If you can demonstrate the majority of skills and strong experience to thrive in this role, we would encourage you to apply. 

At Harrods we believe the personality and authenticity of our people sets us apart. We celebrate and invite applications from all cultures, backgrounds, tastes, and experiences and are proud of our culture where people from all walks of life can grow and thrive. What makes you unique makes us exceptional.

If you want to know more about our people and our culture, search #TogetherHarrods on LinkedIn, Facebook or follow us on Instagram @togetherharrods 

Additional Information:

Time Type:

Permanent

Department:

CRM & Insight (Neil Thornton)

Top Skills

CRM
Data Analysis
Digital Marketing

Harrods London, England Office

Brompton Road, ,, London, United Kingdom, SW1X 7XL

Harrods London, England Office

68 - 72 Hammersmith Road, , London, United Kingdom, W14 8YW,

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