Big ideas. Lifelong connections. One objective.
Digital Performance Marketing Lead
£62,000 - £67,000 plus benefits
Reports to: Head of Digital
Directorate: Marketing, Fundraising & Engagement
Contract: Permanent
Hours: Full time 35 hours per week
Location: Stratford, London Office-based with high flexibility (1-2 days per week in the office)
Closing date: 27 January 2025 23:55
This vacancy may close earlier if a high volume of applications is received or once a suitable candidate is found, therefore we strongly recommend that you apply early to avoid disappointment. Please let us know if there is anything about the recruitment process that you would like to discuss, in particular if there are any changes or adjustments that would make it easier for you to apply. Please contact [email protected] or 020 3469 8400 as soon as possible.
Visa sponsorship: You must be eligible to work in the UK to apply for this vacancy. Cancer Research UK is not able to offer visa sponsorship.
Recruitment process: 1st stage competency interview via Teams, 2nd stage interview will include a task relevant to the role
At Cancer Research UK, we exist to beat cancer.
We’re proud of how many people choose to support Cancer Research mission. However, to grow our funding we must build even greater momentum and urgency around our cause, and engage people in much deeper, more meaningful ways. This is the vision behind the “Engage” pillar of our strategy as we work to deliver seamless online and offline interactions, and a service that is personal to our audiences.
By continually finding new and better ways to connect with people, through personalised marketing, we will be able to understand what our audiences value, so we are there with the right offer at the right time when someone is ready to act.
To support our vision, we are bringing together our digital capabilities into one team within marketing & digital. We are recruiting a Digital Performance Marketing lead who will lead all specialist resources across email and SMS marketing, paid for media and creative best practice, in addition to collaborative working on content and website optimisation to benefit the organisation.
We are looking for a Digital Marketing professional with a breadth of experience across all aspects of digital (SEO, email, search, display and content). You’ll also come with experience in a leadership role, as you’ll need to inspire the broader team to create a continuous improvement plan, that drives the step changes we need to see in digital marketing.
This is a great opportunity to be at the forefront of a key transformation programme for the organisation, one where you will be able to see tangible results of your work and the impact it has on supporting our mission
What will I be doing?
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Lead the strategy and execution of comprehensive performance marketing campaigns across all digital channels
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Analyse performance and understand the details and effectiveness of each campaign and adopt a continual test and learn approach to all performance marketing activities
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Develop and refine dynamic budgeting processes to optimise digital marketing spend for optimal campaign performance
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Set clear KPIs, monitoring progress, and reporting on campaign performance
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Develop and lead on an ongoing digital advertising media and creative roadmap in conjunction with marketing teams, our digital agencies and insight teams
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Be the expert for digital marketing, influencing and negotiating with stakeholders at all levels to achieve buy-in
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Be accountable for leading a team of digital media, search and email specialists that support the organisation
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Work closely with the insights team to improve digital measurement across CRUKs campaigns
What are you looking for?
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Experience across all aspects of digital marketing including but not limited to email, search, display, SEO and content
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Experience with building a performance marketing engine across tracking, attribution, automation, and optimisation
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Strong knowledge of MarTech and AdTech solutions as well as digital data analytics and programmatic platforms
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Significant understanding of end-to-end supporter experiences (CX) and how digital plays a key role
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Significant leadership experience, with proven track record of delivering results through vision setting effective team leadership and collaboration.
Our organisation values are designed to guide all that we do.
Bold: Act with ambition, courage and determination
Credible: Act with rigour and professionalism
Human: Act to have a positive impact on people
Together: Act inclusively and collaboratively
We’re looking for people who can believe in and embody these organisation values and can use them to drive forward progress against our mission to beat cancer.
If you’re interested in applying and excited about working with us but are unsure if you have the right skills and experience we’d still love to hear from you.
What will I gain?
We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high-quality tools. Our policies and processes enable you to improve your work-life balance, take positive steps in your career and achieve your personal wellbeing goals.
You can explore our benefits by visiting our careers web page.
How do I apply?
We operate an anonymised shortlisting process in our commitment to equality, diversity and inclusion. CVs are required for all applications; but we won’t be able to view them until we invite you for an interview. Instead, we ask you to complete the work history section of the online application form for us to be able to assess you fairly and objectively.
For more information on this career opportunity please visit our website or contact us at [email protected].
For more updates on our work and careers, follow us on: Linked In, Facebook, Instagram, X and YouTube.
There’s a place for everyone at Cancer Research UK. Our vision is to create a charity where everyone feels like they belong, benefits from and participates in, the work we do. We're committed to creating an inclusive culture where everyone can be themselves and reach their full potential.
We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented, and believe that a diverse workforce will help us to beat cancer sooner.
If you’re interested in applying and excited about working with us but are unsure if you have the right skills and experience we’d still love to hear from you. We don’t expect everyone to meet all of the criteria listed.
We want to see every candidate performing at their best throughout the job application process, interview process and whilst at work. We therefore ask you to inform us of any concerns you have or any adjustments you might need to enable this to happen by emailing us at [email protected].
Unfortunately, we are unable to recruit anyone below the age of 18, so that we can protect young people from health & safety and safeguarding risks.
Top Skills
Cancer Research UK (CRUK) London, England Office
2 Redman Place, London, United Kingdom, E20 1JQ
