Digital Marketing Specialist

Marketing Specialist, Performance (London based)

With millions of diners, tens of thousands of restaurants, and 23+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with an outstanding insight into the world of hospitality. We champion restaurants, bars, wineries, and other venues around the world, helping them attract guests, manage capacity, improve operations and maximize revenue.

Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global network that includes OpenTable and KAYAK's portfolio of travel brands including Swoodoo, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined.

Hospitality is all about taking care of others, and it defines our culture. You’ll work in a welcoming and inclusive environment, and get the benefits, flexibility, and support you need to succeed.

We are looking for a driven candidate to join our global digital marketing team and partner with our content teams to manage paid social and video campaigns and innovate on our processes. A critical thinker with 2+ years experience who is open to challenging the existing advertising approach on Meta and/or YouTube. Likely with a background from a marketing agency, or SMB in-house team.

Though primarily a paid social and video role, we also expect to introduce additional projects in other areas of digital marketing such as Search Engine Marketing, App Acquisition, and SEO to ensure a strong stable of career growth opportunities.

In this role you will:

• Manage and optimize campaigns through Meta and YouTube.

• Build Meta catalogue feeds to drive scale for the channel.

• Communicate findings and analysis to wider and cross functional teams.

• Develop initiatives to increase return on investment for our performance marketing channels.

• Apply generative AI while working closely with our creative & brand teams.

• Work with product & engineering to scope requirements for APIs and Feeds.

• Develop campaigns across additional social media platforms such as, TikTok, Snapchat and Reddit.

• Coordinate with colleagues in multiple time zones to achieve the best results.

• Carry out market & competition research.

Please apply if you have:

• 2-3 years experience in an agency or mid sized in-house team. 

• Experience in managing and analysing paid social campaigns across Meta and YouTube.

• Strong desire to learn and make contributions.

• Strong communication skills.

• Passion for digital/performance marketing and its best practices.

• Solid understanding of ad technology.

• Attention to detail and bias towards technical solutions, process and measurement.

• Happy with flexible working hours to coordinate working with multiple time-zones, particularly the West Coast USA.

Benefits

• You will accrue 25 vacation days per year in addition to statutory UK Bank Holidays

• Vacation: you accrue 25 days a year

• One Celebration Day per calendar year

• Private Health & Dental and Life Insurances

• Employee Assistance Program (EAP)

• Pension Fund

• Gym Discount

• Bike2Work

• Season Loan Ticket

• Reimbursable eye tests and 100 GBP contribution towards VDU glasses only

• Perkbox & Booking.com business discounts

Diversity, Equity, and Inclusion

OpenTable seeks to be a workplace that reflects the diverse communities we serve and a culture that is inclusive and welcoming. Hiring great people with different backgrounds, experiences, perspectives, and ideas is critical to innovation and to how we deliver great experiences for our users and our partners. Representation matters.

We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job responsibilities, and to receive other benefits and privileges of employment. Please contact us to request accommodation.