Execute and optimize paid digital advertising campaigns across Google, Meta, LinkedIn, and other channels. Manage audience targeting, budgets, creative testing, landing pages, conversion optimization, and campaign analytics. Use Google Analytics and conversion tracking to improve lead generation, customer acquisition, and return on ad spend. Collaborate with Growth, Content, Creative, and Digital teams on integrated B2B and direct-to-consumer campaigns, product launches, trials, and self-service acquisition initiatives.
We are looking for a results-oriented Digital Marketing Specialist to drive digital acquisition, lead generation, and conversion across Discovery Education solutions and audiences. This hands-on role focuses on executing and optimizing paid digital advertising, improving website and landing page performance, and using data to drive measurable marketing results. Working collaboratively across Growth, Content, Creative, and Digital teams, this individual helps deliver integrated digital campaigns that drive customer acquisition and revenue growth across both school-based and direct-to-consumer channels.
In This Role You Will:
Paid Media & Digital Acquisition
- Managing and optimizing paid advertising campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels to drive qualified traffic, leads, and customer acquisition
- Executing campaign strategies across B2B and direct-to-consumer (DTC) audiences, including audience targeting, budget pacing, creative testing, and performance optimization
- Monitoring paid media performance against KPIs such as cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (ROAS), identifying opportunities to improve efficiency and results
Website & Conversion Optimization
- Creating, updating, and optimizing campaign landing pages and digital experiences using tools such as WordPress and Elementor, in collaboration with web, content, and design partners
- Supporting conversion rate optimization (CRO) through A/B testing, performance analysis, and improvements to landing pages, forms, and digital acquisition journeys
Digital Campaign Execution & Performance Analytics
- Collaborating with cross-functional teams to execute integrated digital campaigns supporting lead generation, product launches, trial sign-ups, and customer acquisition across multiple markets and audiences
- Tracking and analyzing campaign and website performance using tools such as Google Analytics, translating insights into actionable recommendations that improve marketing effectiveness
- Identifying and testing new channels, audience strategies, and digital marketing capabilities to continuously improve acquisition and conversion performance
Core Competencies for Success
- Paid Media Expertise: Strong knowledge of digital advertising platforms, campaign execution, audience targeting, and performance optimization
- Analytical Thinking: Ability to interpret business context, and marketing data to translate insights into actionable improvements
- Results Orientation: Focus on improving acquisition, conversion, and marketing efficiency
- Hands-On Execution: Ability to independently manage campaigns and deliver high-quality work across digital platforms
- Collaboration: Effective partnership with cross-functional teams to execute integrated marketing initiatives
- Adaptability & Innovation: Curiosity, experimentation, and willingness to learn emerging digital marketing technologies and approaches
Credentials and Experience
- Demonstrated experience executing and optimizing paid digital advertising campaigns, particularly across Google Ads, Meta Ads, and/or LinkedIn Ads
- Experience managing campaign budgets, audience targeting, creative testing, and performance reporting with measurable acquisition or lead generation results
- Proficiency with digital marketing analytics, tracking, and measurement tools, including Google Tag Manager, Google Analytics 4 (GA4) and campaign conversion tracking
- Experience supporting digital lead generation, customer acquisition, and conversion optimization initiatives
- Familiarity with content management systems and landing page development tools, preferably WordPress and Elementor
- Experience with DTC, subscription-based, or product-led growth (PLG) marketing, including free trials and self-service acquisition, is a plus
- Familiarity with SEO, A/B testing tools, and emerging AI-driven search and digital marketing capabilities is desirable
- Legal right to work in the United Kingdom
This role is designed to be hybrid in Bath, UK. We want our recruitment process to be accessible to everyone. Our office is in a listed building and unfortunately does not have a lift. If this presents an accessibility issue, or you require any other reasonable adjustment for your interview, please let us know and we will be happy to discuss alternative arrangements. #li-remote
The hiring range for this position is between £35,650 - £39,600 annually, however, base pay offered may vary depending on job-related knowledge, skills, experience, and location. Additionally, this position is eligible for an Annual Bonus.
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