We’re looking for a Digital Marketing Specialist to report to the Digital Marketing & Performance Media Manager and shape our lower funnel Paid Social and Paid Search activity across Europe. This role will play a key part in driving full-funnel performance, strengthening collaboration with Brand teams and implementing global optimisations locally.
You will work closely with the Digital Marketing & Performance Media Manager and agency partners, owning key elements of strategy execution, testing, optimisations and performance insight across Paid Social, Paid Search and Display Programmatic.
This role is pivotal, working with multiple cross functional teams, locally, regionally, and globally. A critical component of the role is to work closely with our agency team to deliver online sales targets for nine European markets. You will also communicate with Global Media and Legal and IT to ensure that our digital marketing activities have the correct technical build and are legally compliant. The candidate must understand performance marketing channels and have experience of campaign creation, optimization and reporting, to articulate the benefits of digital marketing strategies to the entire business.
Key Accountabilities:
Paid Social
- Develop lower funnel campaigns and strategies across our main social platforms (Meta, Snapchat, TikTok and Pinterest).
- Partner closely with Brand teams to deliver full funnel Paid Social campaigns, including any new emerging channels.
- Focus on audience targeting and select the right assets and copies for the relevant prospects and website visitors.
- Partner with the Digital Marketing & Performance Media Manager to ensure paid social activities are optimised through the full consumer funnel.
- Maximise revenue and ROAS to achieve monthly online sales targets.
- Complete weekly and monthly reporting on paid social activity.
- Manage first-party data audience integration within Paid Social, ensuring legal compliance and regular audience refreshes.
Paid Search
- Support the Digital Marketing & Performance Media Manager in shaping and executing Paid Search strategy across Europe, working closely with the SEO team for a holistic view of Paid & Organic Search
- Work closely with media agency to optimise campaigns and support the delivery of the elevation strategy.
- Own product segmentation and custom label strategies to improve visibility of priority products and collections.
- Support continuous optimisations through campaign analysis, ad copy reviews, and performance insights.
- Manage first-party data audience integration within Paid Search, ensuring legal compliance and regular audience refreshes.
Testing & Innovation
- Develop quarterly testing initiatives focused on improving product visibility and reaching high-value audiences.
- Explore and trial new tools, technologies and targeting opportunities across Paid Media.
- Stay up to date with industry developments, particularly in feed optimisations, through close collaborations with Feed Agency partner and industry events.
Display
- Support the Digital Marketing & Performance Media Manager on Display strategy development and execution.
- Work closely with media agency to ensure Display performance is optimised.
- Communicate key learnings, insights and recommendations to internal stakeholders.
Collaboration & Stakeholder Management
- Act as a key liaison between the Media Hub in Paris, regional clusters, Global and the Media agency partner.
- Manage the relationship with our feed management partner and trouble- shoot issues between agencies, suppliers and Global IT when necessary (e.g. for tracking changes on-site, etc.)
- Contribute to weekly and monthly reporting and regular post-campaign analysis.
Required Qualifications
- 3+ years of experience managing Paid Search and Social campaigns within a performance-driven environment.
- Confident working across lower-funnel and full-funnel media strategies.
- Experience with audience targeting, performance tracking, creative selection and deployment.
- Comfortable collaborating with Brand teams, agencies and senior stakeholders.
- Highly analytical with a test-and-learn mindset.
- Excellent drive and strong problem solving and communication skills
- Proactive, organised, and able to manage multiple priorities across markets.
Preferred Qualification
- Relevant Degree (business, communication, marketing)
- Experienced working in a digital agency
- Experience and interest in jewellery trends and digital retail best practices
- Knowledge of luxury in a digital environment, how users interact with content and understand how consumers behave in a digital ecommerce environment.
