Digital Marketing Coordinator

The Digital Marketing Specialist supports the execution and optimization of marketing initiatives across key digital retail platforms, including Amazon and eventually other e-commerce marketplaces. Reporting to the Digital Marketing Manager, this role plays a key part in driving visibility, traffic, and conversion through effective content, paid media, and merchandising strategies.
The ideal candidate has a strong interest in e-commerce performance, is data-driven and detail-oriented, and thrives in a fast-paced digital retail environment. They will collaborate closely with cross-functional teams to ensure brand consistency, optimize campaigns, and identify growth opportunities across marketplaces.

Key Responsibilities:

1. Campaign Support:

• Assist in planning and executing digital marketing campaigns across channels such as display and search.
• Support the development of digital assets, including landing pages and ad creatives, ensuring they align with brand and conversion goals.
• Help monitor and optimize campaign performance to improve ROI and meet marketing objectives.
• Collaborate with internal teams, including brand and design, to ensure consistent messaging across all platforms.

2. Analytics and Reporting:

• Track and report on key performance indicators (KPIs), including traffic, engagement, and conversion metrics.
• Assist in analyzing campaign data and providing insights to support continuous improvement.
• Help prepare regular performance reports for review by the Digital Marketing Manager.

3. Digital Merchandising:

• Support the maintenance and optimization of product listings on e-commerce platforms such as Amazon.
• Ensure product content, pricing, and imagery are accurate and optimized for visibility and conversion.
• Assist with keyword research and SEO optimization to enhance product performance and discoverability.

4. Collaboration and Coordination:

• Work closely with the Digital Marketing Manager to ensure alignment between campaigns, product launches, and overall marketing goals.
• Coordinate with external partners or vendors as needed for campaign execution and reporting.

5. Continuous Learning and Development:

• Stay informed on current digital marketing trends, tools, and best practices.
• Experiment with new approaches under the guidance of the Digital Marketing Manager to enhance digital performance.

Qualifications:

• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience: 1–2 years of experience in digital marketing, e-commerce, or a related area (internships or entry-level experience acceptable).
• Skills:
  • Basic understanding of digital marketing concepts (e.g., paid media, SEO, email marketing, analytics).
  • Familiarity with platforms such as Google Ads, Meta Ads, or Amazon Advertising is a plus.
  • Strong analytical and organizational skills.
  • Ability to manage multiple tasks and meet deadlines.
  • Excellent communication and teamwork abilities.
  • Eagerness to learn and grow in a digital marketing environment.
• Tools: Experience with analytics tools (Google Analytics, Excel) preferred.

Movado Group, Inc. is an equal opportunity employer. It prohibits discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.