Digital Marketing Analyst

Key Responsibilities

• Website content management: Support the delivery of content updates across the website, including document updates, blog publishing, product launches, landing pages, and compliance-related updates.
• Email marketing: Assist with the delivery of email marketing campaigns to client and prospect audiences, including setting up email templates, preparing and uploading distribution lists, and supporting campaign deployment in line with brand and compliance requirements.
• Social media marketing: Support the publishing of content across organic and paid social media platforms, primarily LinkedIn and Meta, assisting with content uploads and scheduling to support brand awareness and campaign objectives.
• Web analytics and reporting: Assist with gathering and organising web analytics to help track performance and user engagement, and support the preparation of reports while developing an understanding of how data informs digital marketing decisions.
• Task coordination: Support the coordination of marketing projects by assisting with the preparation of briefs, maintaining workflow updates, and ensuring marketing folders and documentation are kept up to date.
• Quality assurance: Supporting quality assurance across digital marketing activity by testing emails, landing pages, and links prior to deployment, checking content across devices and browsers, and flagging any errors or inconsistencies to the team.

Key Accountabilities and Scope

• Support the delivery of digital marketing activity across European markets, working under the direction of the Head of Digital and Campaign Marketing and the wider marketing team.
• Maintain accurate, timely, and compliant digital content across owned channels, including the website, email communications, and social media platforms.
• Provide operational and administrative support across digital marketing initiatives, helping to ensure campaigns and content are delivered efficiently and to a high standard.
• Collaborate with internal stakeholders, including marketing, product, and compliance teams, to support the execution of approved digital marketing activity.
• Contribute to reporting and analysis by assisting with the preparation of web analytics and campaign performance updates.
• Operate within established brand, regulatory, and governance frameworks, escalating issues or risks to senior team members as appropriate.
• Develop digital marketing skills and platform knowledge through hands-on experience, training, and on-the-job learning.

Skills and Qualifications

• A degree (or equivalent qualification) in marketing, communications, business, or a related field, or relevant practical experience.
• Strong attention to detail and organisational skills, with the ability to manage multiple tasks and priorities.
• Interest in digital marketing, with a basic understanding of channels such as websites, email, social media, and analytics, gained through study or practical experience.
• Comfortable working with digital tools and systems, with the ability to learn new platforms quickly.
• Proactive and self-motivated team player with an entrepreneurial and innovative mindset.
• Strong written communication skills and the ability to work collaboratively with internal stakeholders, while following brand and compliance guidelines.