Digital Hub Lead

Company Description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.
Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.
We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux.

Our Commitment
At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.
We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

Job Description

About the client....

Essity is a global Hygiene and Health company. They are “Dedicated to improving well-being through leading hygiene and health solutions”. They have a stronghold in Europe with the Americas and Asia accelerating.

They are mostly present across Feminine and Incontinence Care, Kitchen and Toilet hygiene across both B2C and B2B.

They believe in brand building and as such have developed purpose-led campaigns, which take a stand, i.e. Viva La Vulva in 2019 or Periodsomnia 2023 (award-winning campaigns), celebrating women’s intimate V zone.

They also have a strong focus on sustainability, which is a key pillar of each brand’s marketing strategy.

We have been partnering with them since 2013 and the partnership keeps on growing. We do not stand still and always look to evolve / improve / innovate.

As of October 2024, we are commencing our digital biddable transition from local markets into Zenith International. A dedicated Engine team across the Digital Hub (activation), TAAG, Data & Tech, and Digital Strategy (Centre of Excellence) will be setup to drive excellence and advancement in digital strategy, planning, and activation across the Essity business.

About the role....

Exciting Digital Hub Lead role across one of our large agency clients. Your strong leadership skills, digital activation expertise and strategic superpowers will come into play whilst talking to senior clients and internal stakeholders in multiple markets and leading the Team to greatness.

Your ability to multitask and your digital strategy, planning, activation, and operations abilities are second to none and will be called upon every day. 

As a genuine people person who is digitally (activation) very proficient, this role will provide you with the opportunity to work across 25+ markets with a large Engine team which is involved in all elements of Essity’s digital advertising. 

This role is dedicated and will sit within the Essity team based in Zenith International. You will be leading the Digital Hub (social, search, programmatic activation) and will be expected to form a strong relationship with the Centre of Excellence Lead to drive best practice and leverage valuable learnings as well as with the wider team members on the Essity account for full digital collaboration.

About the work....

The key tentpoles of the role are around:

• Digital Activation Excellence & Quality of output
• Digital Hub Operations, Model & WoW (Essity.& Zenith Local + Global)
• Reporting & Insight
• Stakeholder Management (Internal and External)
• People Management
• Business Development

Qualifications

• Extensive experience across digital channel strategy, planning, and activation within social, search, programmatic and e-commerce (multi-market)
• Experience across digital reporting, ad technology, governance
• Experience in leading large digital activation teams across multiple locations
• Experience managing senior stakeholders and building trust and credibility
• Experience working across multiple markets and managing a diverse team.
• Ability to managing upwards and engage with senior leadership within Publicis
• Integrated, strategic media experience with a good understanding of digital with some knowledge of campaign activation management.
• Strong team leader who provides support and empathy for all team members

Additional Information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics (Pension, Life Assurance, Private Medical and Income Protection Plans) we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. 

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

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