Lead the data product strategy for Digital Demand Transformation, focusing on governance, activation, stakeholder engagement, and continuous improvement of data initiatives.
Job Description:
Data Product Strategy & Ownership
- Define and own the Data Strategy, roadmap, and initiatives that enable Digital Demand Transformation (e.g., Data Spine, taxonomy, content/data governance, reporting frameworks).
- Translate transformation needs into clear data product requirements across omni-channel strategy development, consumer journey mapping, Paid, Earned, Shared and Owned (PESO) Media and Content, CRM, commerce, and performance measurement.
- Ensure the data strategy supports both foundational enablement and advanced practices like personalisation and near-time attribution.
Governance & Taxonomy
- Lead the development and rollout of data taxonomy, standards, and governance models to ensure consistency and interoperability across platforms.
- Establish processes to maintain data quality, accuracy, compliance, and integrity across global and regional teams.
- Partner with Legal, Compliance, and IT to ensure responsible data use and alignment with privacy regulations.
Activation & Enablement
- Collaborate with regional marketing and sales teams to embed data products into ways of working, ensuring they can be activated to drive PESO performance, commerce growth, and consumer engagement
- Partner with capability leads (Content, Channel, CRM, Consumer Care) to ensure data is powering optimisation and decision-making.
- Ensure data products are scalable, user-friendly, and meet the needs of both business and technical stakeholders.
Stakeholder Engagement & Delivery
- Act as the bridge between business and technology, working closely with Digital Technologies, Finance, and external partners (e.g.Publicis, tech providers) to deliver fit-for-purpose data solutions.
- Prioritise requests, manage trade-offs, and communicate product roadmaps and progress transparently to stakeholders.
- Drive benefits realisation by linking data initiatives to measurable outcomes (e.g., campaign effectiveness, consumer journey optimisation, ROI).
Continuous Improvement
- Monitor usage and adoption of data products, incorporating feedback into the roadmap for continuous improvement.
- Stay ahead of emerging data technologies, tools, and practices to ensure Mars’ Digital Demand data capabilities remain industry-leading.
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Top Skills
Consumer Journey Mapping
CRM
Data Governance
Data Strategy
Omni-Channel
Paid Earned Shared Owned Media
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