Digital Data Analyst

Company Description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith Global are the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

 
We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Reckitt, TikTok, Edrington, Coty, Electrolux and Nestlé.

Our Commitment
We believe that fostering an inclusive culture where all talent can thrive makes our company stronger and helps drive innovation in the work we do for our clients. We also believe it creates a greater ideas exchange that best reflects diverse consumer experiences. 

We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

Job Description

As the Global Digital Analyst you will be a core part of the Global Central team for a world renowned jewellery brand, working hand-in-hand with the Associate Digital & Performance Director to drive best in class analysis and reporting across all channels and platforms .You will work closely with the Digital Strategy, Account and Local Network teams, as well as the Digital Hub.

You will be expected to manage a broad range of channel and platform data, create ready to use analysis and reports, whilst providing insights and a balanced point-of-you.

You will be able to work closely to (and receiving great exposure to) various teams and stakeholders giving the candidate the opportunity to learn across agency functions and be part of multiple exciting digital projects.

Delivering advanced analysis:

• Work with stakeholders internally and the client to understand analysis needs and priorities.
• Build and maintain a comprehensive catalogue of data from a variety of sources, both internal to Zenith and with the client.
• Working with the team, undertake sophisticated analysis to provide clear data driven solutions and recommendations to business problems.
• Use your knowledge of statistical methods and analytical approaches to guide the team to appropriate solutions that are fast but robust.
• Directly liaise with key stakeholders to proactively overcome blockers and keep projects moving forward including organizing and leading meetings.

Delivering campaign reporting and insights:

• Build and maintain a reporting infrastructure that allows tailored delivery of campaign insights to stakeholders.
• Contribute to the roadmap for the reporting infrastructure, including opportunities for new tools.
• Deliver dashboards and reports as required to the campaign teams in the agency and client.
• Provide analysis and reporting support to the Media Activation team to ensure campaigns are optimized.

Qualifications

To be successful in this role you will need:

• Experience in marketing analysis, including campaign evaluation and brand studies.
• Experience in using advanced analytics to provide recommendations and data driven solutions.
• Have a strong understanding of digital ecosystem.
• Experience in bringing together different data sources to craft a compelling story.
• Expert in presenting results of analysis to audiences with variable levels of data understanding
• Confident communicator and able to represent Marketing Analytics to Swarovski client.
• Advanced Excel user (advanced string functions for data manipulation, array formulas, PowerQuery for data cleansing/transforms, PowerPivot for basic data modelling).
• Understanding of Data visualisation principles.
• Exposure to mainstream web analytics (Adobe Analytics, GA4) tools would be beneficial.

Additional Information

Zenith Global has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. 

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

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