Lead creative innovation by developing AI-enabled workflows, scalable content systems, and performance-led creative. Partner with creative, production and performance teams to create modular, testable content across platforms. Raise creative standards through strong concepting, motion design, editing and execution while improving efficiency, speed to market and adoption of new creative tools.
U&Creative is seeking a Creative Innovation Lead to provide specialist capability during a period of transformation and increased creative demand.
We are looking for an individual who combines creative excellence with emerging technical capability and can help accelerate both the quality of our output and the evolution of how creative work is delivered across the business. The successful candidate will help shape new approaches to creative production, scalable content systems, AI-enabled workflows and performance-led creative development.
This role sits at the intersection of creativity, audience behaviour, technology and content effectiveness.
This role sits at the intersection of creativity, audience behaviour, technology and content effectiveness.
What We Would Like You To Bring To The Role
Creative Innovation & Capability
- Find new efficient ways to create content by using AI and new tools that build simple systems and templates for creative teams to deliver more content faster, consistently across all digital placements.
- Partner with creative, production and performance teams to test, learn and optimise new approaches.
Performance & Audience Creative
- Apply audience insight, platform understanding and performance data to inform creative development.
- Support the creation of modular and adaptable content designed for testing, iteration and optimisation.
Creative Leadership
- Support and raise creative standards through strong conceptual thinking and executional excellence.
Skills & Personal Qualities
Essential
- Extensive experience within a creative agency, broadcaster, publisher, entertainment brand or in-house creative team.
- Outstanding portfolio demonstrating both concept, craft and execution..
- Proven ability to take ideas from concept through to final delivery.
- Excellent motion design, editing and content creation skills.
- Advanced Adobe Creative Suite skills, particularly After Effects, Premiere Pro, Photoshop, FIGMA and Illustrator.
- Strong understanding of social, digital and platform-native content.
- Experience creating work across multiple channels, formats and audience touchpoints.
- Ability to balance creative craft with speed, agility and commercial objectives.
- Excellent communication and stakeholder management skills.
- Strong understanding of audience behaviour, content trends and evolving creative formats.
- Comfortable working independently and managing multiple priorities.
Desirable
- Experience within entertainment, streaming, media or broadcast environments.
- Experience creating performance-focused creative and iterative content.
- Familiarity with AI creative worklflows and automation
- Experience developing templates, toolkits or scalable content systems.
- Familiarity with creative testing, optimisation and audience-led content development.
- Experience working in fast-moving, evolving creative environments.
What You Will Get To Work On
- High-profile campaigns and content initiatives across UKTV’s portfolio of brands.
- Creative development from initial concept through to execution.
- Motion, content and campaign creation across multiple platforms and formats.
- Exploration of new creative technologies, AI tools and innovative ways of working.
- Development of scalable creative frameworks that help improve efficiency and effectiveness.
- Collaborative projects spanning Marketing, Media, Insight, Product and Programming teams.
What Great looks like
You’re a Creative lead level with a strong point of view and a maker mindset. You know how to generate ideas and know how to make them real.
You combine creative instinct with audience understanding and move comfortably between strategic thinking and hands-on delivery. You thrive in fast-moving environments, embrace change, and are excited by what new technology can unlock in creative work.
Success in this role will be measured by
Success in this role will be measured by
- Delivery of priority campaigns during peak workload periods.
- Adoption of new creative tools, workflows or AI-enabled processes.
- Creation of reusable content frameworks and creative systems.
- Improvements in creative efficiency, speed to market or scalability.
- Positive contribution to the evolution of U&Creative's future operating model.
Anything Else For You To Know About The Role / Team
U&Creative is evolving to meet the changing needs of audiences, platforms and content consumption. Alongside delivering outstanding creative work, we’re exploring new approaches to content creation, audience engagement and creative effectiveness.
This role offers the opportunity to make an immediate impact, working on meaningful projects while bringing specialist expertise that helps elevate the quality, capability and ambition of the work we produce.
Our Diversity & Inclusion Commitment
Our Diversity & Inclusion Commitment
At UKTV, our inclusion vision is to truly represent society in our workforce and on-screen and create a culture of fairness and respect where we champion difference so that every person feels included and empowered to do their best work. We are committed to ensuring a level playing field at UKTV where all employees and job applicants are given equal opportunity, and that we have diverse voices at the table in everything we do. We welcome applications from everyone, and we want UKTV to be a place where you can be your authentic self, give your best and develop your career free from discrimination of any kind.
About
UKTV has been at the forefront of branded television for over 30 years, entertaining the nation with programmes they love. Its leading brands – U&Dave, U&DRAMA, U&W, U&YESTERDAY, U&GOLD, U&alibi and U&eden - span comedy, entertainment, natural history, factual and drama, and are delivered to UK viewers through free streaming service U, Sky, Virgin Media, NOW, Freeview and Freesat; and to Irish viewers through Sky, Virgin Media, Eir, Vodafone and NOW. Channel & content availability varies by platform. UKTV’s content is also available to UK viewers via dedicated FAST channels on Samsung TV Plus, Amazon Freevee, Pluto TV and Virgin Media. UKTV is a significant investor in British creativity and is committed to working with new and established writers, directors and programme-makers. The broadcaster is part of BBC Studios, the UK's most-awarded production company, a world-class distributor with international branded services, and a commercial subsidiary of the world's leading public service broadcaster, the BBC.
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