Digital Content Lead

Karo Healthcare, a dynamic and growing personal-care retail company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 80 brands in about 90 countries. Our portfolio includes such brands as E45, Pevaryl, Lamisil, Nutravita, Decubal and many others. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A.

Join us at Karo Healthcare on our exciting journey. We're currently looking for a Digital Content Lead for our office in Maidenhead.

• Own and shape the digital growth of a fast-scaling international brand (Nutravita)
• High-impact, hands-on role with real commercial visibility
• Work across markets and channels in a truly international environment
• Accelerate your career in a fast-paced, FMCG-style business with strong growth ambitions

• Lead end-to-end digital content strategy and execution across the full funnel (social, email, SEO, website, paid)
• Drive integrated campaigns from concept to delivery, ensuring alignment with brand and commercial goals
• Own Nutravita’s content output, ensuring consistency with visual brand language across all touchpoints
• Define and evolve the organic social strategy across platforms like Instagram, TikTok, and Facebook
• Lead email marketing strategy, including segmentation, workflows, and performance optimization
• Drive SEO content strategy to increase organic traffic, visibility, and conversion
• Collaborate cross-functionally with creative, brand, and performance teams to deliver high-quality assets
• Manage and develop a Digital Marketing Manager, ensuring strong execution and continuous improvement
• Monitor performance metrics (ROAS, CTR, CPA, CR) and optimize content to drive measurable growth

• 7+ years’ experience in digital content marketing, ideally within FMCG, consumer goods, or e-commerce
• Strong expertise in full-funnel campaigns, organic social, email marketing, and SEO content
• Proven track record of creating high-performing, consumer-focused content across multiple channels
• Native-level English with excellent copywriting and editing skills
• Strong understanding of social platforms (Instagram, TikTok, Facebook) and digital trends
• Commercial mindset with solid knowledge of e-commerce performance metrics
• Experience working in fast-paced, hands-on environments with multiple stakeholders
• Strong project management skills with the ability to prioritize and deliver at speed
• Creative, proactive, and passionate about health, wellness, or VMS categories
• Preferred: Experience with brand management and content strategy frameworks

• Opportunity to create, grow, and encourage
• Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
• Flexible schedule and life work balance
• Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
• Very positive work environment in a young, international, and motivated team
• Start-up spirit while being a part of the large international organization with strong values

Karo Healthcare has a Diverse & Inclusive environment. We are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability or age.