This is a hands-on digital content marketing role at the centre of our commercial team in Melbourn. You'll turn campaign strategy into the content that wins us attention: technical SEO copy, landing pages, video, social and paid media, all aimed at the customers who use our lab automation products.
Day to day, you'll build and test pages in HubSpot, produce multimedia assets and get involved in the forums and communities where our customers actually talk. If you want to see your work published, measured and improved week by week, this is that kind of role.
About us:
Based in Melbourn, Cambridgeshire, United Kingdom. SPT Labtech makes products that transform the way scientists work. For decades, our expert scientists, engineers and business innovators have provided scientists with world-leading, innovative solutions for liquid handling, sample preparation, and sample management that help accelerate research and make a real difference to human health. We work collaboratively with our customers, building trusted relationships that enable us to deliver exceptional, personalised experiences designed for real-world challenges in the lab.
Want to be part of a team that’s truly making a difference?
Your key responsibilities will include:
- Forum & AEO search disruption: actively monitor, seed and engage within industry-relevant user forums, Reddit, LinkedIn groups and digital networks. Position SPT Labtech content as an authoritative voice to capture organic search (SEO) and answer engine optimisation (AEO) traffic heavily populated by competitors.
- Web optimisation & execution: rapidly build, launch and test new landing pages and campaign destinations in the website CMS (WordPress/HubSpot), optimising user journeys for organic lead capture.
- Paid & growth marketing campaigns: execute and optimise tactical paid ad spend across digital networks (LinkedIn, Google Search, YouTube, X) based on strategic target personas defined by the Campaign Manager.
- Community & advocacy cultivation: establish and run digital contributor or brand ambassador initiatives that use the voice of scientists, engineers and current customers to drive peer-to-peer engagement.
- Digital content & asset production: script, film, edit and publish high-quality, sophisticated multimedia assets (videos, technical blog posts, newsletters and landing pages) to support global campaigns and product repositioning.
Skills & Attributes
Essential skills and attributes
- Growth & Community Track Record: Experience in technical B2B growth marketing, content creation, or community building within life sciences, tech infrastructure, software, or engineering sectors.
- Technical SEO: Proven success ranking technical content at #1 on Google for highly competitive target keywords.
- Multimedia Creation Suite: Advanced hands-on proficiency in graphic and video production tools (Adobe Creative Suite, Figma, Canva, DaVinci Resolve, or similar).
- Execution Fluency: Deep operational comfort building assets directly inside HubSpot, WordPress, and digital search/analytics platforms (Google Analytics, Google Ads).
Experience & Technical Requirements
- Existing content marketing experience with depth in Business to Business (B2B), ideally in Life Sciences, Engineering or manufacturing.
- An understanding of marketing automation platforms (we use HubSpot) to maximise investment in content through automation, segmentation and personalisation.
- Proven project management ability.
- Experience managing third-party agencies and suppliers.
- Ability to communicate and influence at all levels.
- Experience with Adobe suite.
Our commitment to you:
You’ll be working with talented professionals in a motivated and driven team.
We offer a competitive salary package and comprehensive, valued benefits, including private medical insurance, a generous pension plan, and an annual discretionary bonus.
We embrace diversity and inclusivity, regardless of race, ethnicity, gender, gender identity, sexual orientation, physical ability, or family status. We prioritise supporting our employees' diverse needs as we strive for excellence together.
If the above resonates with you, apply with an up-to-date CV and be a part of our journey to reshape the future of science.
