Digital Commerce Data & Insights Product Owner

Job Title: Digital Commerce Data & Insights Product Owner

Fixed Term Contract - 6 months

Context/ Scope:

Diageo is the world’s leading premium drinks company, built on the principles and foundations laid by the giants of our industry. Arthur Guinness, Alexander Walker, and many others who followed in their footsteps cared deeply about the people and businesses they cultivated, as well as the communities in which they operated. Today, we stand on the shoulders of these giants, acting with the same entrepreneurial spirit.

We are a spirited company born from an incredible entrepreneurial legacy. The success of iconic brands such as Guinness®, Smirnoff®, Johnnie Walker®, Tanqueray®, and Baileys®, among many others, led to the formation of Diageo in 1997. We continue to thrive because of the talent of our people, who grow and protect our brands—both established and new—ensuring they remain strong and relevant.

Our purpose, celebrating life, every day, everywhere, means that our brands are part of moments both big and small. Living this purpose fully is about making the most of life: being the best you can be at work, at home, with friends, in the community, and for the community.

Within CDT, our objective is to provide extraordinary consumer experiences that drive brand and business growth, while doing so in the most efficient and sustainable way. We have established five engines, supported by a transversal MarTech Transformation Office, to scale these outcomes in a repeatable manner—ensuring consistent technology, capabilities, and operating models across marketing disciplines.

We aim to create global tools that support markets and brands in delivering their unique A&P mix in a productive and effective way. One of these five engines is Analytics & Effectiveness, which focuses on delivering actionable insights that drive business decision-making, improve marketing effectiveness, and increase efficiency by scaling insight-led products.

This role sits within the Analytics & Effectiveness engine and will oversee Digital Commerce, supporting the Global Digital Commerce team with data and analytics across their workstreams, as well as partnering with in-market teams. The role will focus on bringing together disparate data sources to enable cross-functional teams to accelerate insight integration and deliver business growth.

The scope of the role is holistic, spanning the ongoing strategic evolution of the capability, driving change management, and working closely with teams to translate insights into tangible business impact.

Dimensions

• Ownership and autonomy driving digital commerce analytics.

• Thought-leadership in the analytics and insights space, leading innovative thinking to unlock new opportunities.

• Own and handle agency partnerships.

• Support and lead one analyst.

• Liaising with and influence of senior digital commerce stakeholders across the business.

• Working cross-functionally with leaders in other departments (e.g., Procurement, Brand Marketing, Legal).

Purpose of Role

• Collaborate with the Global Digital Commerce Team to identify their data and analytics needs, prioritising those that will drive the greatest value for the business and ensure these workstreams are being led by the data.

• Work closely with in-market teams across some of our biggest digital commerce customers to unlock efficiencies and strengthening their understanding of commercial and media performance.

• Lead the vision, roadmap, & delivery of digital commerce analytics, fostering innovation & sustaining long-term value through strategic leadership & operationalperfectione.

Role Responsibilities:

• Working with the Global Head of Analytics and Insights, to ensure commercial analytics delivery aligns to the CDT strategy, the business goals & user needs across all levels of the organization​.

• Shape data-driven decision making. Own the development of analytics products that deliver actionable insights.

• Work with regional hubs, local markets, commercial, GBTs, local brand teams to bring together challenges and opportunities. Identify existing data assets, or create new ones, to fulfill or support those needs.

• Work with agency partners to bring analytics tools to life through trainings, ongoing communication and feedback sessions.

• Stay abreast of the evolving AI opportunities, CPG industry trends, and analytics best practices to continuously evolve the insights ecosystem.

• Enhance data product adoption. Champion end-user engagement and training, ensuring analytics tools are intuitive, scalable, and widely adopted by cross functional teams. Identify and deliver innovative ways of delivering insights to teams to scale evidence-based decision making.

• Deliver functional management of digital commerce analytics to deliver on evolving business needs, including:

• Manage & prioritize the data requirement backlog, balancing stakeholder inputs, business value, & technical feasibility in partnership with the technical leads to deliver impactful outputs​.

• Ensure data governance and quality. Partner with the technical leads to uphold standards in data quality, consistency, and ethical usage across all analytics products and sources.

• Enable decisions around trade-offs & priorities, ensuring timely delivery of milestones while maintaining a focus on business outcomes.

• Enable agile delivery. Work closely with data engineers, scientists, analysts, and visualization guides to iteratively develop, test, and launch new insights products using agile methodologies.

• Foster a culture of innovation & adaptability within the product team, empowering members to deliver high-quality solutions & respond to evolving​business requirements​.

• Measure impact: Define success metrics and KPIs for data products, ensuring solutions drive incremental business value and improved decision-making.

• Engage with senior leadership & key stakeholders to provide regular updates, align on strategic goals, & advocate for product needs & priorities to deliver on our goals.

Experience / skills required:

• Bachelor's or Master's degree.

• 10+ years experience within data, analytics and insights.

• Advanced Excel & Power BI

• Working knowledge of SQL

• Strong critical thinking & program management experience.

• Strong communication and interpersonal skills, with the ability to influence and collaborate with interested parties at all levels across the organization.

• Excellent analytical and problem-solving skills, with the ability to identify and address bottlenecks, process inefficiencies and improvement areas.

• Results-oriented attitude, with a passion for driving continuous improvement and operational excellence within the allocated budget.

• Ability to motivate change management, particularly in deploying digital tools & processes in diverse market environments.

• Ability to navigate cultural nuances & align global strategies with local market needs.

Success in Role

• Success is seen as:

• Integration of insights into key business decision making processes.

• Reporting tools adoption & usage rates of across different teams and stakeholders.

• Tangible actionability of the insights generated from the product. Driving business performance and achieving business objectives/KPI’s.

• On-time delivery of key milestones.

• Measurable improvements in data application and useability

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to handle your wellbeing and balance your priorities from day one.

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you. 

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