Digital Campaign Marketing Manager

The Company

With a focus on anti-corruption, human rights, labour and environment, our mission in alignment with the United Nations Global Compact principles is to support organisations worldwide to adopt sustainable and socially responsible policies, and to report on their implementation.

Our goal is to help create a business environment in which organisations are committed to doing business with integrity and transparency, while avoiding corruption of any form by complying with the anti-corruption laws of every country in which they operate.

Our Mission is to empower our clients to be catalysts of ethical change, while delivering better business outcomes through efficient and impactful third-party risk management which drives transparency and elevates ethical standards.

Our Vision is to support businesses globally to operate and govern ethically, with integrity and transparency – ensuring human rights and the environment are respected for the benefit of the global community.

Our Values

The values which make up the business.

Accountability. We are accountable to ourselves, our clients, our team and our world.

• Empowerment. We trust in and empower our people to ignite creativity, initiative and decision-making to drive innovation and exceed client expectations.
• Collaboration. Collaboration, respect and teamwork are central to our spirit of shared responsibility and the celebration of collective achievement.
• Diversity. Individuality, vulnerability and diversity
  are encouraged and celebrated.
• Open communication inspires courageous action and ensures everyone feels valued and included.Partnership and Client Centricity. We build ensuring partnerships with our clients by actively listening to, delivering and exceeding their expectations to power positive change.

Role Purpose

As a Digital Campaign Marketing Manager, you will collaborate across the team to build multi-touch global campaigns that aim to drive pipeline and revenue growth. You’ll work closely with the regions to adapt and extend campaign reach into key markets with relevancy that drives results. You will work closely with product marketing, content marketing and agencies to ensure we are continually in market with timely, on message, content based campaigns that drive new leads in the pipeline. As the project manager of these campaigns, from inception through execution and evaluation you will work with agility and attention to detail. All this while being curious and willing to experiment and test new ideas and tactics.

What will you do

• Campaigns & Cross Team Collaboration:
• Working closely with Product Marketing, Content Marketing and the Regions to prioritise and develop multi-touch, ABM and always on campaigns across channels, ensuring there are clear goals and measurement aligned to business growth goals.
• Apply and share your expertise as a growth marketer to optimise results and deliver against growth revenue goals.
• Regularly work across the team to coordinate and project manage efforts and deliverables for campaigns to ensure smooth execution globally and within the regions. This includes maintaining a campaign calendar view.
• Develop, manage, and optimize PPC campaigns across platforms including Google Ads, Bing Ads, and paid social channels independently and with agency support where required.
• Establish clear targets per campaigns and continuously monitor and analyse campaign performance, making data-driven adjustments to improve CTR, conversion rates, and overall ROI.
• Stay up to date with the latest trends and best practices in multi-channel marketing and the use of AI to improve targeting and scaling abilities
• Work with the larger marketing team to augment our website and landing page strategies aligned to maximising the commercial return in terms of lead generation.
• Engage agency support where required to augment or optimise campaigns and results.
• Coordinate with the operations team to ensure accurate tracking, reporting, and insights into campaign performance.

Who you are

• 4+ years of experience in digital marketing, specifically in B2B SaaS, with a strong focus on Paid Search, PPC, and ABM.
• Proven experience managing and optimizing PPC campaigns on Google Ads, LinkedIn Ads and other relevant platforms.
• Hands-on experience with ABM tools (e.g., LinkedIn Sales Navigator, Terminus, 6sense, Demandbase).
• Strong understanding of B2B SaaS sales cycles and customer acquisition strategies.
• Proficient in tracking and reporting tools.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
• Experience interpreting analytics and making meaningful changes to activities as a result.
• Strong project management skills, with the ability to handle multiple initiatives simultaneously.
• Highly detail-oriented with the ability to execute campaigns at scale while maintaining a focus on quality.
• Experience in leveraging AI tools for growth marketing techniques

Preferred Qualifications

• Bachelor's degree in Marketing, Business Management, Communications or related
• Experience working with a CRM (e.g., Salesforce/Hubspot) and understanding of lead scoring and nurturing processes.
• Google Ads and LinkedIn Ads certifications are a plus. 

What else do you need to know

This role sits within the Marketing team, reporting directly to the Head of Growth Marketing, UK based. The role will work alongside the of Head of Strategic Initiatives, US based and Marketing and Regional Marketing Managers. 

The is a hybrid role within a commutable distance to London. 

This job description does not provide all the duties and responsibilities for this role. It is expected the role holder will undertake duties as needed and directed by the manager and the company.

We provide competitive compensation and a professional atmosphere. This is a collaborative and inclusive work environment where individuals strong on aptitude and positive attitude will have opportunities to grow their professional careers through working with some of the most advanced technology and talented developers in the business.

We are an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, national origin, age, disability, gender identity, or veteran status.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.

Please visit our website to learn more:

https://ethixbase360.com/

We promote information security.