Plan, manage and optimise digital advertising campaigns (PPC, display, social, DOOH). Manage budgets, media schedules, agency relationships, compliance, reporting, ROI analysis and automation of regular reports.
Job DescriptionExtensive digital marketing campaign experience from agency, retail, FMCG, finance or automotive sectors Agency/supplier relationship management experience Hold a relevant Degree or equivalent qualifications/experience Experience of managing large budgets Strong evaluation skills Excellent relationship building skills Able to work as part of a team or individually Strong communication skills An eye for detail
We have a fantastic opportunity for a Digital Campaign Manager to join our Marketing Communications team based at our Cirencester Head Office. This exciting role will implement digital advertising (brand and product communications) campaigns to support Mitsubishi Motors in the UK’s business and brand objectives.
Key responsibilities in the role include:
- Supporting our core KPIs by planning and managing our marketing campaigns across online channels including PPC, display, social media digital OOH.
- Leading on quarterly digital campaign delivery, working with national and dealer marketing to ensure creative is consistent and performance is optimised.
- Managing the delivery of digital campaigns ensuring they are carried out in a timely manner and to budget, compliant with brand, JSOX and financial promotions.
- Managing media schedules.
- Providing reporting and insight into digital marketing performance, working with our agency to make recommendations to optimise traffic, content and media channels.
- Manage campaign data and follow up with detailed analysis and reporting, whilst measuring ROI and the effectiveness of marketing campaigns. Optimise future campaigns based on those findings for improved performance.
- Working closely with Head of Campaigns to ensure financial management of digital media and production budgets.
- Managing relationships with external agencies and suppliers.
- Other responsibilities will include day to day administration work together with maintaining and improving regular daily, weekly and monthly reports and automating where possible.
Skills required for the role:
We offer an excellent benefits package, including a favourable employee car ownership scheme.
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