Digital and Social Media Specialist

Change people’s lives and love what you do! Cochlear develops world-leading medical devices that help people hear and be heard. As a top 100 medical device company and market-leader in implantable hearing devices, more people choose a Cochlear-branded cochlear or acoustic implant system than any other. Our employees tell us that the number one reason they enjoy working for Cochlear is the opportunity to make a difference to people’s lives.

Digital and Social Media Specialist is a key role for the future care and service models within the hearing implant sector, supporting the team of Customer Marketing Managers in driving the strategy, evolution and execution of Cochlear’s customer marketing programme for the Atlantics.

Reporting to the Group Customer Marketing Manager and collaborating with product managers and customer marketing, the role is responsible for developing and delivering the Digital and Social Media programme for the Atlantics region. The post holder will guide and consult on digital and social media strategy, ensuring alignment with Global, EMEA and country stakeholders.

The post holder will develop a deep understanding of the needs of Cochlear’s customers and professional partners in order to identify, develop and deliver on opportunities within the marketing programme to meet the commercial and strategic goals of the organisation. 

You will contribute to sales and marketing planning, supporting the team in delivering growth targets in order implement our vision for the future of hearing health.

This role occupies a pivotal position between product management, customer marketing, sales and the wider Regional and Global marketing teams and requires strong, collaborative and supportive working partnerships.

What you’ll do

Project Management 

• Develop project plans; plan and schedule project timelines, manage priorities and workflow distribution.

• Manage quality across materials, produce error-free work (content, process, and documentation, file management, tracking and follow-up of open issues).

• Resolve project issues with a positive attitude, remaining calm and focused when faced with challenges. Attention to details, organizational skills, and clear, concise communication (both verbal and written).

• Manage multiple projects simultaneously.

• Provide frequent project feedback and updates as projects develop (includes flagging issues and helping to identify possible solutions).

• Define, evaluate, and improve processes.

• Support the development and use of the Khoros social media management tool.

• Agile project management according to SCRUM

Campaign Development and Management 

• Development and delivery of campaign proposals, plans and content for social media campaigns in alignment with stakeholders and across platforms (eg website, Learning Management System)

• Central point of contact for handling global and regional social media content and responsible for alignment with local stakeholders

• Monitoring and development of KPI metrics to report success of social media

• Continuous tracking and analysis of campaigns and improvement of methodologies

• Develop and provide standard reports and dashboards

• Working together with the Digital Experience team to make sure that social media is aligned with the other digital channels and create 360° view campaigns

Video Production 

• Create video edits of the materials (re-cuts & creation of new materials for social media and others).

• Manage online video activities (srt uploads, video descriptions, UTM codes, etc and follow-up on rebuild over the internet (linking policy, lifecycle management).

• Act as internal video consultant/reviewer.

Consult on content publishing on Social Media Channels:

• Collaborate with Local and EMEA social media designates and consult them in managing local social media accounts.

• Work within the Content Approval Tool to ensure content is high quality, consistent and compliant

• Provide feedback on guidelines to improve performance of social media channels

Required Skills

• MS Office (advanced)

• Web applications, web publishing software (advanced)

• Editing and copywriting skills (advanced)

• HTML formatting skills

• Content Management Systems (basic)

• JIRA

• Sharepoint

Education

• Education: Bachelor or comparable Higher Education in Marketing and/or Web Publishing.

Languages

• English (Fluent)

Work Experience

• 4-6 years total work experience (excluding internships).

• Min 2-3 years working in online marketing/communications.

• Experience in editorial writing, especially for the online audience.

• Experience in social media management and reporting systems (eg Khoros)