The LEGO Group
Digital and eCommerce Marketing Senior Director (m/f/d) – Western Europe
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Job Description
If you're a highly experienced digital performance senior leader with a deep knowledge of retail media and passion for delivering commercial results, we would love to hear from you!
Please note: This position can be based in our LEGO® office in London or Munich and will follow a hybrid working model with 3 days in the office and up to 2 days remotely. Relocation support is not offered.
Core Responsibilities
Define and deploy the Western Europe Amazon marketing strategy, aligning with global and regional priorities, and local market needs to deliver best in class full funnel campaigns across all Amazon Ads Sponsored Ads and DSP formats.
Contribute to the development and implementation of the Western European Retail Media strategy, partnering closely with cross-functional teams across the LEGO Group.
Manage the Western European Amazon advertising budget, ensuring efficient and effective allocation and returns across all campaigns and initiatives.
Lead a team of in-house Amazon Ads specialists, driving performance and development in a hybrid model with both in-house and external agency resources.
Play a senior leadership role within the B2B eCommerce Centre of Excellence, contributing to culture, ways of working, and long-term vision.
Own the senior relationship with Amazon Ads, acting as the primary point of contact for all strategic discussions and critical issues.
Ensure full integration of Amazon marketing into commercial and strategy planning cycles, including measurement and reporting frameworks.
Represent Western Europe in global and regional digital marketing and retail media leadership forums to raise the standard of execution and share ideal practices.
Contribute to the broader LEGO Western Europe marketing strategy, ensuring that eCommerce and retail media needs and perspectives are considered and accommodated
Play your part in our team succeeding!
The B2B eCommerce Centre of Excellence is accountable for the execution of all eCommerce-related activities within the region. This team plays a critical role in building up commercial capabilities for The LEGO Group. Together with global functions reporting to our Chief Commercial Officer, this team designs, runs and optimises the entire shopper funnel to support the marketing strategy defined with our regional marketing team to drive commercial results. Our global Product and Marketing Development team support with eCommerce-focused audience and passion point campaign assets as well as assortment and packaging development.
Our future growth plans are highly related to the ability to lift our eCommerce and omnichannel strategy and execution with our B2B customers and with our D2C team. The purpose and mission of this Centre of Excellence is to develop and implement a coherent digital shopper approach that uses the strengths of the LEGO®brand as well as our unique Operating Model while working in an agile environment. This team will stimulate the larger regional commercial organisation by innovating our digital shopper strategy and ecommerce execution to generate impact and value for our customers and shoppers so that we inspire and develop many more builders of tomorrow.
Do you have what it takes
Extensive experience in e-Commerce and/or other marketing fields, ideally from a premium consumer brand, tech company or digital agency
Deep understanding of Amazon Ads, its ecosystem, and how to drive growth through strategic media planning and optimisation
Demonstrated success in managing large marketing budgets and delivering measurable results
Excellent collaborator management skills, with the ability to influence at senior levels both internally and externally
Highly motivated by team management and people development, with experience of managing in-house and/or agency teams and ideally in a regional or global capacity
Excellent analytical skills, a passion for data and insights, and the ability to communicate complexity in an understandable way to very senior audiences
Shopper-centric orientation with proven track-record of acting and developing on shopper insights
Very strong networking, interpersonal, and influencing skills
#LI-MB3
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
The LEGO Group London, England Office
8 New Fetter Lane, London, United Kingdom, EC4A 1
