Digital Analytics Lead

Company Description

Wise is a global technology company, building the best way to move and manage the world’s money. Min fees. Max ease. Full speed.

Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their life easier and save them money.

As part of our team, you will be helping us create an entirely new network for the world's money. For everyone, everywhere.

More about our mission.

Job Description

We’re looking for a Digital Analytics Lead to join our growing marketing team in London. This role is a unique opportunity to have an impact on Wise’s mission, grow as a digital analytics person, and help save millions for our customers around the world.

Your mission:

Wise has already pioneered new ways for people to transfer money across borders and currencies. Our customers can also manage their hard-earned money with the world’s first platform to offer true multi-currency banking. 

Here’s how you’ll be contributing:

• Lead the team owning Wise’s web and app tracking with the autonomy to design and build the best possible solutions.

• Lead measurement initiatives with Paid and Organic marketing channels and translate their requirements into tracking plans 

• You’ll be working closely with Paid and Organic marketing channels, Developers and Analysts and you’ll enable informed decisions as well as inspire the highest standards of execution.

• You’ll report to the head of organic growth, whose role is to help you find your own path to having a big impact across Wise marketing teams.

• Choose your path to impact – we believe people are most empowered when they work in teams that can act autonomously. So rather than telling you what to do, you’ll work with your team to create a vision of your own. Of course, you can always gather feedback from smart, curious people across Wise but you’ll have the freedom to make your own calls

• Grow as a leader – You will build and inspire your own team, but also other teams to contribute to our mission.

• Make sure that the data points collected on the websites and apps are accurate through quality assurance processes.

• Guide marketing analysts through privacy changes and strategies to handle data measurement loss in a cookieless context, such as consent mode and enhanced conversions. 

Qualifications

A bit about you:

• Expert technical knowledge of Google Tag Manager and server-side tagging.

• Sound technical knowledge of at least one event-level analytics platform like Mixpanel, Google Analytics, or Snowplow

• Can communicate comfortably with engineers when implementing or debugging a tracking solution, and also explain complex information to non-technical audiences

• Experience managing digital analytics specialists as well planning team activities, agency support, budgets and forecasting.

• Ability to understand technically complex topics and explain it to non technical people (marketing). 

• Ability to transform various requests from marketing stakeholders into clear requirements, and prioritise solving them based on business impact

• You’re familiar with a wide range of marketing technology across both web and app measurement. Have built or implemented content management systems on large web portals. 

• Communicating clearly and logically – You are able to effectively frame problems to influence across the team. You are comfortable communicating with internal and external partners on challenging issues, whether in written format or at sprint planning with the team

• Familiarity with JavaScript, SQL, Looker Studio is advantageous, but not mandatory.

Additional Information

Key benefits:

• Flexible working 2-3 day a week in office London - whether it’s working from home, school plays or life admin we get that flexibility is essential and you’re trusted to do the right thing and be responsible

• Paid annual holiday, sick days, parental leave and other leave opportunities

• 6 weeks of paid sabbatical after 4 years at Wise on top of annual leave

• Salary: £73,000 - £102,500 

For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

Keep up to date with life at Wise by following us on LinkedIn and Instagram.