Digital Account Partner

Introduction

Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Carat is an important part of our world-class offering - an award-winning media, content and branding agency that uses its peerless understanding of the passions, motivations, and behaviours of real people to bring brands and their customers together. Carat is privileged to work with some of the most eminent companies in the world.

We’re hiring for a Digital Client Partner as part of Carat in London.

Purpose of the Role

This role is part of the Integrated Digital Leadership team within Carat, responsible for best-in-class digital strategies and activation across an enviable client portfolio.

The role of Client Partner is designed to lead an account team of digital channel specialists to drive success of a multi-million x-channel digital performance programme on one of our most important clients, operating in hospitality sector. Success of this programme is a key strategic focus of our client and is critical to delivery of their commercial performance in EMEA.

This is a key role that brings together our client, dentsu specialist teams as well as key media partners to orchestrate a sophisticated programme that leverages the latest in digital media innovations to deliver growth against ambitious targets. Working closely with the broader account leadership team and strategy, this role will drive media strategy of the programme and proactively identify opportunities to improve its performance on an ongoing basis.

This is a very exciting opportunity, working with world class teams on one of world’s best known and loved hospitality brands.

Key Responsibilities

• Own and lead successful activation of a strategically important, multimillion x-channel performance programme for our client.
• Collaborate with and lead a team of best-in-class digital media specialists across multiple disciplines to collectively deliver on ambitious targets.
• Build and maintain strong relationships with client stakeholders, serving as their primary agency contact for performance programme. 
• Co-design forward facing strategy for the programme, continuously looking for opportunities and solutions that generate growth and efficiency.
• Work closely with our media partners to ensure the programme benefits from adoption of the most innovative solutions and access to value ad resources.
• Continuously identify opportunities to improve the way in which the programme operates and proactively design solutions and ways of working that drive its efficiency.
• Proactively identify and put forward value additive solutions from dentsu suite of products to client. Own commercial management of these.
• Take ownership and drive forward departmental initiatives and thought leadership at Carat, ensuring a positive impact on wider business.

Qualifications + Skills

• Strong experience of management of x-channel digital first performance media programme across PPC, PSM, Programmatic; in channel experience an advantage.
• Comfortable steering discussions on relevant topics within the media industry, including but not limited to cross-channel measurement and attribution, digital maturity, use of data within media and marketing technology set up.
• Well versed in commercially led media activation programmes, which deliver base performance and which flex to respond to real business signals.
• Practical, able to spot opportunities for driving operational efficiency and to proactively implement solutions to improve ways of working.
• Strong communications and relationship skills and evidence of coordinating x-discipline teams and deliver on one team ambition for our client.
• Strategically astute, able to identify and recommend value additive solutions from dentsu to improve overall programme performance and drive innovation; able to pull out insights across channel datasets and highlight key takeaways and recommended actions for senior stakeholders 

What we offer

• This is a permanent role
• The team is based in our London office but operates under flexible working arrangements. The team are currently in the office every 2 days per week.
• As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs.

Inclusion and Diversity

Our diverse and inclusive culture enables our employees to bring their best selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

We are happy to discuss flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

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