Digital Account Executive - International

751 - Digital Account Executive - MM&D

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

Digital Executive

The Digital Executive will need to gain a deep understanding of our client’s businesses and will need to apply their digital planning skills to ensure that campaigns deliver effectively and progressively against client’s objectives. 

The Digital Executive will be established as part of the NBCUniversal team working specifically on Universal’s Home Entertainment head office division. This is a really exciting client seeing some of the most rapid change, evolution and innovation in the market and this role in particular deals with the amazing new and high-profile film releases such as Wicked, Mario 2, Minions 3 and Christopher Nolan’s new film The Odyssey.

Digital planning and buying:  

• Planning, buying and optimising of digital campaigns across multiple markets, multiple channels platforms (Amazon, CTV, Gaming and other IO vendors etc)
• Campaign reporting, measurement analysis and insight driven innovation
• Deliver regular detailed reports on the performance of campaigns, be able to identify insights from large data sets & provide recommendations to ensure the positive evolution of campaign performance is incorporated into new plans
• Presenting media recommendations and reports to the internal team and clients
• Assist in the identification of relevant publishers & platforms - with the use of ComScore, TGI.net & other research products
• Support the Senior Digital Planners and Associate Director in all aspects of the planning and buying cycle

Client Management & Account Coordination

• Respond to all requests, project briefs with speed, accuracy and enthusiasm within the agreed deadlines
• Attend client meetings on a weekly basis for briefing & to develop client management and presentation skills
• Keep up to date with developments in the digital media landscape for applications on Universal Pictures’ business & identify new opportunities
• Deliver efficiencies through the prioritisation of tasks and adoption of tools and processes
• Ensure financial accuracy through the planning and buying process and reconciliation of spends
• Management of the weekly media status tracking sheet with media plan details.
• Own key reports including PCAs, competitive analysis and annual global campaign spend roll ups
• Compile research and insights for communications strategy on forthcoming campaigns
• Distribute updates/reports to the wider team and client on media developments and emerging technologies

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

What you will need:

• A genuine enthusiasm for the film/ entertainment industry
• Strong digital and data fluency
• Experience working with Amazon a bonus
• Experienced working with digital media owners
• Good attention to detail and an ability to interrogate data
• Confident and professional with strong management/communication skills
• Good organizational skills, pro-active and inquisitive – with a passion to learn
• A keen team player with eagerness to support and learn
• Demonstrate a good competency of using Microsoft Excel, Word, and PowerPoint.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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