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The Principal Product Marketing Manager will develop go-to-market strategies and execute product launches across EMEA and APAC, focusing on customer positioning and integrated campaign management.
Top Skills:
Ai Tools
Responsibilities:
- Establish and enforce best practices, design systems, and brand guidelines to ensure consistency, quality, and efficiency in all creative deliverables.
- Define and champion the global design vision and strategy for all internal creative output, ensuring strong alignment with the company's overarching brand identity, values, and business objectives.
- Lead, mentor, and inspire a diverse team of designers within the in-house creative agency, fostering a culture of innovation, collaboration, and design excellence.
- Oversee the end-to-end design process for critical internal campaigns, digital platforms, marketing materials, and corporate communications across various business units.
- Collaborate closely with internal stakeholders across product, marketing, communications, and other departments to translate business requirements into compelling and effective design solutions.
- Conduct internal research and gather feedback to continuously refine design approaches and enhance user/audience engagement within the company's ecosystem.
- Stay ahead of design trends, tools, and industry innovations to continually elevate the in-house creative agency's capabilities and output.
- Proven experience in a design leadership role, with experience managing design within a large corporate or in-house creative environment.
- Experience of developing large scale design projects for complex organizations, including brand identity design systems.
- An exceptional portfolio demonstrating strategic design thinking, a deep understanding of corporate brand application, and a track record of delivering impactful creative solutions.
- Expertise across multiple design disciplines, including branding, digital design, print, motion graphics, all applied within a corporate brand context.
- Outstanding leadership, communication, and interpersonal skills, with a demonstrated ability to influence and collaborate effectively with senior internal stakeholders.
- Demonstrated ability to navigate and thrive in a complex, fast-paced corporate environment, managing multiple internal priorities.
- A strategic mindset with a clear understanding of how design drives internal engagement, brand perception, and business results within a large organization.
- Bachelor's or Master's degree in Graphic Design, Communication Design, or a related creative field. Equivalent professional experience will also be considered.
This role reports directly to the Global Head of In-House Creative and holds a position on the agency's leadership team.
About the teamCiti’s in-house creative agency functions as a dedicated creative partner to our global business, leveraging deep knowledge of Citi and its clients to develop campaigns and content that consistently drive superior client outcomes. This dynamic team is responsible for producing a full suite of marketing content, encompassing strategic campaign development, exceptional design craft, and agile content production. Located between London and New York, their diverse portfolio includes engaging video, impactful social media content, insightful podcasts, immersive experiential campaigns, and comprehensive marketing collateral.------------------------------------------------------
Job Family Group:
Marketing------------------------------------------------------
Job Family:
Communication & Creative Services------------------------------------------------------
Time Type:
Full time------------------------------------------------------
Most Relevant Skills
Please see the requirements listed above.------------------------------------------------------
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.------------------------------------------------------
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View Citi’s EEO Policy Statement and the Know Your Rights poster.
Citi London, England Office
33 Canada Square, London, United Kingdom, E14 5LB
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