Deputy Editor

The Role
The Deputy Editor will work closely with the Editor to help define the overall strategy for a brand's growth and manage operations.
This involves line management of the brand's writers and being responsible for their engagement and development.
Through close partnership with the Editor, the Deputy Editor will help to improve the brand's expertise, authority and trust, to grow the brand's reach and traffic across SEO and other channels, and to increase the brand's commercial performance.
The Deputy Editor will help the Editor to set a world class content and audience development strategy, enabling brand-building and new traffic growth initiatives to be run in addition to commercial content optimisation.
They will work with the Editor and Content Manager to make sure there is a clear content pipeline for the content team to deliver each month, aligned with the brand's targets and priorities, and in coordination with the Insight and Audience teams.
They will help to ensure part of the team's pipeline is allocated to initiatives that reduce reliance on SEO as a traffic source and improve the brand's reputation, balanced with the work required to boost commercial performance including updating product reviews and creating sponsored content.
As needed, the role will involve working with external partners as well as internal teams such as tech, marketing operations ("MACS") and Creative Services, to execute and deliver the brand roadmap, with the Editor.
This role is crucial to the smooth running of each publishing brand and requires strong organisation, communication and project management skills. It is a central role with significant strategic and operational value.
What we're offering you:

• Summer hours
• Competitive holiday benefits (25 days a year paid holiday, plus 8 bank holidays)
• Work from anywhere for 2 weeks a year
• Life Assurance to protect your loved ones
• Benefits allowance for health, dental, and vision coverage
• Six months paid maternity leave, and one months paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
• Defined Contribution Pension and Salary Sacrifice Scheme
• Be Well: Our award-winning wellbeing and mental health programme to support all MVFers and their families
• Family Forward support for our MVF parents and their mini-mes
• Free breakfast when in the office

Our Team
The Brands team is responsible for all of MVF's websites and is tasked with making sure they are operating at a world class standard in terms of quality and performance. The department consists of:

• Editors - set the strategy for our brands' growth and are responsible for ensuring they achieve commercial and traffic targets
• The Content team - is responsible for the production of all of our content and ensuring it is of the highest quality on all of our sites
• The Insights team - is responsible for conducting in-depth research into our key commercial areas, to support the authority and trustworthiness of our content as well as key client relationships
• The Audience team - guides our brand strategies so we can reach our audience effectively across multiple channels, including SEO as the primary one. This includes delivering industry-leading linkbuilding campaigns and garnering press coverage and its associated traffic.

Responsibilities:

1. Support the Editor to devise a brand strategy and set a clear roadmap of initiatives to achieve traffic and brand growth balanced with work to meet and exceed business targets, across revenue streams
2. Own, action and report on some key initiatives that support the brand's priorities and traffic growth, co-ordinating with stakeholders from around the business as needed
3. Collaborate with the Editor to balance commercial and brand-building activities, enabling the brand to elevate its reputation and expand to new channels and traffic sources, in addition to maintaining and growing its existing reach and commercial performance
4. Line manage the brand's writers, supporting their personal and professional growth
5. Together with the Editor and Content Manager, provide support and feedback to writers on their output, and combine this with data from keyword and traffic tools to promote the highest editorial standards for the brand
   • Collaborate with the Editor and Content Manager to ensure the brand's content pipeline is full and there is consistent delivery from the content team
   • Where needed, help to commission content that has high strategic value, with the aim to improve SEO ranking and/or expand the brand's reach and revenue
   • Where needed, help the Content Manager to proof, review and edit content
6. As needed, coordinate with the CRO and Partnership Operations teams to deliver identified tests and measure the results to optimise commercial journeys
7. As needed, coordinate with the Audience team to ensure content adheres to SEO best practice and technical improvements are made where needed
8. As needed, coordinate with Paid marketing channels to align on brand tone of voice, style and consistency
9. Where possible, coordinate with the Campaigns team to maximise media coverage and linkbuilding
10. Be prepared and informed on all brand initiatives in order to be able to confidently make decisions towards the execution of the brand's strategy, in the Editor's absence
11. Maintain smooth operations and monitor site revenue performance when the Editor is out of office

What Success Looks Like:

• The Editor is well supported in key strategic areas.
• Brand writers are engaged, motivated and meeting all key performance indicators.
• Most effective levers to accelerate brand performance are identified and actioned.
• Brand strategy achieves core audience development goals.
• Commercial strategy achieves core business goals.
• Long term brand vision is well balanced with short term performance.

Our Ideal MVFer:

• Commercially astute with problem solving ability.
• Fair and effective people manager, who can bring out the best in people.
• Proactive and driven with an ability to get things done.
• Experience of handling multiple concurrent projects and task lists.
• Deep understanding of many types of content - product reviews, how-to guides, breaking news, features, investigative, trends etc.
• Good understanding of organic search, as well as other key audience-driving channels such as newsletters and social media
• Proven ability to create clear content briefs that deliver high quality results
• Proven history of working collaboratively - and successfully - across departments, such as Tech, Data, Sales, Marketing, Video & PR.
• Strong communication skills to keep all stakeholders informed about content production projects.
• Passion for delivery of strategic milestones.
• Ability to identify and report on key metrics that illustrate strong brand performance

Our Story
MVF is a global leader in customer generation, trusted by some of the world's most renowned brands to deliver high volumes of new customers across 45+ countries. We've been in this game for over a decade, constantly evolving to stay ahead of industry trends and delivering innovative services that create consistently better outcomes for our clients.
MVF topped the Sunday Times Tech Track as the fastest-growing tech/media company in the UK and has been winning awards ever since - for growth, marketing excellence, and innovation. Today, we are a 400+ strong team, spread across the UK, Netherlands, and the USA, all united by a drive to deliver unrivalled
results.
Our success is built on agility and ambition. Our people are skilled at navigating the ever-changing landscape of digital media and marketing. Innovation is in our DNA. We look for people who have a hunger to learn, grow, and thrive in a dynamic environment. It's a jungle out there, but we're MVF'ing through it. We want you to join us and share in our success.
We're committed to providing support and/or adjustments to those who may need them during employment. If you consider yourself someone who may need support or adjustments, please reach out to us.
We are diverse by nature, but inclusive by choice.