Demand Marketing Manager – Telecom

Hi, I'm Genevieve Moodley, your Recruiter and guide to joining CSG. At CSG, you're more than your resume. We want your diverse perspective and unique background to help us enrich the work we do together. We believe that by channeling the power of all, we make ordinary customer and employee experiences extraordinary. Channel the power of YOU and begin the journey to becoming a CSGer.

Key Responsibilities:

• Marketing Strategy & Planning: Collaborate with sales leadership to define strategic priorities and create marketing plans aimed at building the sales pipeline and driving revenue growth, supported by cross-functional teams.
• Digital Marketing: Partner with the CSG digital marketing team to design and execute impactful digital campaigns, including paid social media, display advertising, and Google Ads, and website optimization to support both organic and paid channels.
• Content Syndication & Media Partnerships: Work closely with leading media publications and industry analysts to develop and implement content syndication programs that increase brand awareness, demonstrate thought leadership, and extend reach.
• Event Management: Work with the CSG event services team to plan and execute a comprehensive event program. Manage logistics and create promotional strategies to drive engagement and maximize attendance.
• Reporting & Analysis: Continuously monitor and analyze campaign performance, using data-driven insights to optimize strategies and ensure maximum impact.
   

Desired Qualifications & Experience

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of B2B marketing experience in the technology sector, preferably telecoms.
• Experience in demand marketing, including managing end-to-end marketing campaigns.
• In-depth knowledge of digital marketing channels, including paid social media, display advertising, Google Ads, email marketing, website optimization, and event management.
• Experience with marketing automation platforms like Salesforce or Microsoft Dynamics.
• Strong project management skills, with a focus on delivering results on time and within budget.
• Strong analytical skills, with a data-driven approach to decision-making and campaign optimization.
• Excellent communication and collaboration skills, with an ability to work effectively across teams.
• Willingness to travel domestically up to 20%.

CSG empowers companies to build unforgettable experiences, making it easier for people and businesses to connect with, use and pay for the services they value most. For over 40 years, our technologies and people have helped some of the world's most recognizable brands solve their toughest business challenges and evolve to meet the demands of today's digital economy.

By channeling the power of all, we make ordinary customer and employee experiences extraordinary. Our people [CSGers] are good people who are committed to doing good work. We're high on respect and low on ego, making us an easy company to do business with and a best place to work. We cultivate a culture based on integrity, innovation and impact across all our locations, so our people show up as the most authentic version of themselves and can work together to build a more future-ready world. Learn more

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