Demand Generation, Senior Marketing Manager

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
What you get to do in this role:

• Plan projects that support the marketing function
• Partner with individuals and teams across field marketing and campaigns to improve pipeline generating campaigns (email nurtures, events, account-based marketing, webinars, etc.) and providing value-added analysis to support marketing decisions
• Work with product managers to identify new marketing opportunities, prepare regular marketing activity reports and respond to questions from the sales organization
• Manage and document our internal marketing systems to ensure maximum efficiency, data quality, and innovation. Be a liaison into Global Marketing Ops
• Establish a core set of training/implementation materials and videos to assist with onboarding and continued education for all Marketing systems and tools including our internal CRM system, self-service reporting, Tableau dashboards, and more
• Develop a set of on-demand reporting and processes to be used by field marketing for managing lead flow and follow up with internal sales teams
• Become a trusted expert on how our internal systems work and relate to one another to manage ad-hoc requests from a large and diverse group of individuals

Qualifications
To be successful in this role you have:

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
• 12+ years of marketing experience
• Experience in program management, lead generation or B2B Marketing
• Experience working in a metrics-driven environment, with basic understanding of marketing to sales funnel, business intelligence, and lead management processes and technologies
• A passion for data and analysis, with a curiosity to get to the root of a problem and solve it

FD21
Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here .
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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