Demand Generation Manager

Ready to shape the future of demand generation in a fast-paced, data-driven marketing team?

At FE fundinfo, we’re looking for a Demand Generation Manager to lead innovative, insight-led campaigns that drive real pipeline growth in the Wealth Management sector. This is your opportunity to make a measurable impact in a collaborative, high-performing environment.

In this role, you’ll be at the heart of our go-to-market strategy, working cross-functionally with Sales, Product, and Customer Success teams to deliver integrated campaigns that convert. You’ll have the autonomy to shape strategy, the tools to execute with precision, and the support to grow your career in a dynamic, global business.

Your key responsibilities as a Demand Generation Manager will include:

• Developing and executing integrated demand generation campaigns across digital, content, email, events, and more to drive qualified leads and revenue.
• Collaborating with internal and external stakeholders to align campaign strategy with business goals and product positioning.
• Partnering closely with the BDR team to ensure seamless lead handover and pipeline acceleration.
• Using data and analytics to optimise campaign performance, audience targeting, and conversion rates.
• Creating compelling content and landing pages that resonate with financial adviser audiences.
• Leveraging marketing technologies to track performance and continuously improve campaign effectiveness.

You will need the following experience and skills to join us as a Demand Generation Manager:

• You must have a proven track record in B2B demand generation within software, technology, or financial services.
• You will have hands-on experience running digital campaigns across SEO, SEM, paid social/display, and website optimisation.
• You should be confident using data to measure performance and optimise the marketing funnel.
• You will be comfortable working with martech tools such as SFDC, HubSpot, GA4, Semrush, and Tableau.
• You must bring at least 3–5 years of marketing or tech start-up experience, ideally in a fast-paced, matrixed environment.

FE fundinfo is a leading financial data provider, connecting the investment industry across the UK, Europe, and Asia-Pacific through an integrated platform. Our skilled team empowers clients with data-driven insights, making the industry Navigate Complexity with Confidence!

We foster a culture of agility, collaboration, and continuous learning. With flexible hybrid working (minimum 2 days in our London Soho office), regular team events, and access to a wide range of learning opportunities, we support your growth while encouraging innovation and creativity in everything we do.

UK Benefits:

• 25 days of annual leave with the option to buy an extra 5 days each year.
• Benefit from enhanced paternity, maternity, and shared parental leave.
• Secure your future with our pension scheme.
• Advance your career with sponsored learning and development, including formal qualifications.
• Private medical insurance as employee wellbeing matters
• Stay fit with discounted gym memberships.
• Take advantage of the Bike to Work scheme for eco-friendly commuting.
• Keep your eyes sharp with eye care and flu jab services.