Demand Generation Manager, EMEA

About Zone & Co
Zone & Co is a leading SaaS company committed to freeing finance teams from the limitations of clunky, disparate systems and manual processes. Our rapidly growing portfolio of solutions is built on the Oracle NetSuite platform (the leading cloud-based ERP software platform) and offers advanced automation and integration solutions to a wide spectrum of business-critical functions, including complex billing & revenue recognition, to off-the-shelf advanced reporting, Payroll, AP automation, payments, reconciliations, approvals and more.
Zone helps over 3,000 companies worldwide work smarter, faster, and more securely, whilst maximizing platform value. We do this with a growing innovation-minded team of over two hundred folks, based across North America, Europe, and Asia Pacific.
Our journey has only just begun and we are excited to welcome talented individuals looking to grow alongside us. If this sounds interesting to you, we'd love to hear from you!
Learn more at www.zoneandco.com or follow us on LinkedIn: linkedin.com/company/zoneandco .
About the Role:
As the Regional Marketing Manager for EMEA at Zone & Co, you will be the visionary architect behind our regional marketing strategies, championing our cutting-edge SaaS solutions to captivate and engage the EMEA and APAC markets. Your mission will be to design and execute dynamic marketing campaigns that amplify our brand, generate high-quality leads, and drive our growth across the region
Responsibilities:
Campaign execution

• Collaborate with the EMEA and APAC Sales and Channel Sales teams to create, own, and execute an integrated regional marketing plan that drives sustained pipeline growth
• Work with product and partner marketing teams to enable channel partners with standardized campaign assets (campaign in a box, etc.) to drive consistent messaging, co-selling motions, and demand generation activities
• Establish campaign and program objectives, target audiences, channels, and the optimal marketing mix to achieve your campaign or program goals

Campaign development

• Understand Ideal Customer Profiles, buyer personas, and customer journeys by region and steer the regional and vertical applications of them.
• Collaborate with internal SMEs and independently conduct industry, vertical, and competitive research to inform the campaign plans and create briefs
• Collaborate with the creative and content teams to determine the necessary content and assets required for campaigns that drive engagement and conversions

Sales enablement

• Work with sales teams to increase demand conversion by providing strategy and tactical support
• Monitor the flow of leads from Marketing to Sales, and partner with each function for more effective lead follow-up and demand capture

Performance & Analytics

• Manage regional marketing budget
• Maintain weekly KPI and ROI reporting and dashboards for review across all campaigns and regions
• Analyze past campaign performance and identify new opportunities to improve existing marketing efforts

Requirements

• 5 years of experience in a regional/field/demand generation marketing role for Europe
• Understanding and experience working with high-touch SaaS sales motions
• Experience running demand generation campaigns using tools such as Hubspot, Salesforce, Zoom Webinar, etc.
• Experience with a variety of demand generation approaches: digital, events, webinars, inbound, account-based marketing, etc.
• Potential for minimal travel to support key regional events

Benefits
At Zone, our benefits are designed to enrich your life beyond the workplace. Recognizing that work is just a fraction of your overall life experience, we are dedicated to providing robust support. As a fully remote company, we prioritize flexibility and balance. Explore our comprehensive list of benefits at Zoneandco.com .
Zone and Co is an Equal Opportunity Employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity, or any other factor protected by applicable federal, state, or local laws.
We strongly encourage candidates of all different backgrounds and identities to apply. This is an opportunity for us to bring in a different perspective and we're eager to further diversify our company. Zone & Co is committed to building an equitable, inclusive, and supportive place for you to do some of the greatest work of your career.