Data Strategy Manager

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Choreograph: A Leading WPP Media Brand

Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.

We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.

We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.

Role Summary and Impact

Choreograph is seeking a Manager to join our Data Strategy team for our major telco client, BTEE.

The BTEE team (aka OpenConnect) is the largest UK client in the agency and the data work on the account is innovative and future-facing, with clients who are data savvy and champion our work across their business. This role is focused on the Consumer side of the BT Group business and will work across three of BT Group’s sub-brands; BT, EE and Plusnet.

Data Strategy involves transforming the way our clients think about, organize and orchestrate data & technology to deliver more timely, engaging and meaningful brand experience for their customers. BT Consumer is a data rich client and that, combined with clients willingness to test and evolve makes for opportunities to do great work.

The main focus area of this role are;

1. Data-led audience and bidding strategy and enablement;

• Using the data-sets and technology available to BTEE, understand the audiences and lead in the delivery of test, trial and strategy recommendations across paid media campaigns on addressable channels for a BT product vertical.
• Ownership of the Audience Pack; activation’s audience source of truth for campaign utilization, ensuring this is up to date and accurate for teams.

1. Digital Media Acceleration Project Ownership and support;

• You won’t be just doing campaign based work and will be able to be a key stakeholder in some of BTEE’s media acceleration workstreams.

1. Open Media Studios

• Supporting the capture, development and integration of BTEE data into proprietary WPP tools for Discovery, Planning, Activation and Measurement use-cases.

1. Cross-functional Collaboration;

• Work closely with internal and external stakeholders to identify and deliver on technology opportunities that drive growth and optimise outcomes for the clients business. This includes our internal MarTech and AdOps team and the embedded engineering team at BTEE who build data products for paid media use-cases.

1. Testing Champion;

• Owning Data Strategies testing workstream; work with internal testing leads, plus activation and analytics teams to bring forward proper methodologies for Data & Tech focused test and trials.
• Produce collateral for client facing case studies and share more widely with internal agency stakeholders plus in client forums.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• Deep interest in Media & Technology: An understanding of and desire to learn more about data products, technology, and trends within the advertising and marketing industry with the ability to articulate complex technical concepts to both technical and non-technical stakeholders.
• Customer Focus: A relentless focus on client success, with a passion for delivering exceptional client experiences and driving long-term relationships.
• Communication Skills: Exceptional communication and relationship-building skills, as this role hinges on effective interaction with clients and agency partners.
• A strong presenter and communicator.
• Experience Digital agency-side working on a data-led role within Data & Tech, Planning or Activation, with a strong emphasis on audience-based buying, audience data management and segmentation.
• Strong analytical skills and a natural affinity for numbers is key; you must be able to analyse raw data, draw conclusions and develop actionable recommendations.
• Understanding of the importance of privacy first media and what that means for how we need to do things differently.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

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