Data Scientist

Media help partners understand the changing advertising landscape. Specialising in audience measurement, consumer targeting and in-depth intelligence into paid, owned and earned media, their global coverage and local expertise enable better understanding of media audiences and their relationships with brands.

Kantar Media is a wholly owned but operationally independent part of the Kantar Group.

#LI-KantarMedia

Job Details

As people increasingly move across channels and platforms, Kantar Media’s data and audience measurement, targeting, analytics and advertising intelligence services unlock insights to inform powerful decision-making.

Working with panel and first-party data in over 80 countries, we have the world’s fastest growing cross-media measurement footprint, underpinned by versatility, scale, technology and expertise, to drive long-term business growth for our clients and partners.

Job Title: Data Scientist
Location: London, Grays Inn Road
Salary: Competitive
Full time/Permanent

#LI-Hybrid #LI-EH2 #LI-KantarMedia

We are on a mission to understand who watches what, when, how, with whom and for how long and we aim at doing this across different global social media (Facebook, Instagram, TikTok), traditional TV broadcasters and their online services, and new paid-for services (Netflix, Disney+, Amazon Prime, YouTube).

Kantar Media’s holistic view helps our clients and partners taking short- and long-term business decisions across 80 countries. As people increasingly consume content and adverts across channels and platforms, this complete view can only be achieved by integrating panel data and first-party datasets owned by our partners.

Kantar Media is among the world's leading cross-media measurement providers, distinguished by its versatility, scale, technology, and expertise in measuring reach for both content (including movies, series, sports events, and news) and advertising campaigns.

The data science team sits at the heart of the Global Product Team and provides research and technical expertise, support, oversight, and methodological development to our globally operating services across 80 markets, supporting the Global Product Team to keep Kantar Media’s forefront position of technological developments in audience measurements in the media industry.

We go beyond the obvious, using intelligence, passion, and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.

About the Project/Role

The key area of focus for the role is the development of mathematical, statistical and machine learning models leveraging multiple data sets to support Kantar’s clients and partners in taking pivotal decisions about their broadcasting and content-programming strategies on one side, and brand advertising campaigns on the other.

The major areas of interest and development in the audience measurement space over the last few years involves the integration of multiple data sources, with a view of creating new and more complete hybrid datasets, and providing predictive tools based on these hybrid datasets to facilitate decision making processes.

These datasets that will be used for this role will include Kantar’s internally owned data, both at panel and survey level, and data from Kantar’s global partners such as global advertisers, national and international broadcasters, and global online social media and publishing platforms.

Job Role Requirements

• Develop prototypes of machine learning and statistical models in Python, ensuring they integrate seamlessly into existing data pipelines.
• Refine existing machine learning and statistical models to improve their performance and adaptability.
• Work collaboratively with data scientists, product managers, project managers, and software engineers to align project goals and optimise product development.
• Write detailed requirement documents and practical guides to facilitate the engineering team in deploying models into production environments efficiently.
• Conduct thorough data investigations to ensure the quality and completeness of datasets and oversee quality control measures for modelling outcomes.
• Actively engage in team knowledge-sharing sessions and deliver presentations to discuss findings, insights, and methodologies across the team and broader organisation.

Role Requirements

• Very strong mathematical and statistical skills, and with a passion for the development and implementation of new models.
• Programming and data analysis experience in Python, or willingness to adopt Python as primary language.
• Skilled in working with large and complex datasets with a keen eye for detail and accuracy.
• Experienced in working independently.
• An ability to demonstrate analysing data and looking for stories, patterns, trends, and insights.
• A PhD/master’s degree in a quantitative, mathematical, or scientific subject area.
• Alternatively, equivalent experience in a commercial and data science setting.
• Specifical experience with Market-Mix-Modelling and Bayesian statistics are a plus but not a requirement.

At Kantar, the diversity of our employees provides a richer environment for our employees and broader depth and breadth of thinking for our clients.  Kantar is committed to inclusion and diversity; therefore, we welcome applications from all sections of society and do not discriminate based on age, race, religion, gender, pregnancy, sexual orientation, gender identity, disability, marital status, or any other legally protected characteristics.

At Kantar we have an integrated way of rewarding our people based around a simple, clear, and consistent set of principles. Our approach helps to ensure we are market competitive and to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted, and are allowed to flourish in a space where their mental health and wellbeing is taken into consideration.  We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.

Privacy and Legal Statement

PRIVACY DISCLOSURE: Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited (“Kantar”). Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring manager(s) and for consideration for potential future opportunities by Kantar and its affiliate Kantar group companies. For full details of our privacy policy please visit www.kantar.com

Country

United Kingdom

Why join Kantar?

We pride ourselves on understanding people, and what makes us think and act the way we do.

And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We’re dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Kantar.