Location: London (Chancery Lane)
Working Pattern: Full time, hybrid working (3 days in office, 2 days flexible)
About Grayling UK
Our people are in equal parts exceptional professionals and wonderful human beings. We’ve created a culture that champions personal growth and development, empowering everyone to be creative, innovate enjoy their work. Your growth is our priority because when you thrive, so do we.
We’re serious about our work but never about ourselves, so if you’re looking for your next move and are passionate about data, research and insights, you’ve come to the right place!
About the role
We have an exciting opportunity for a Data & Research Analyst to join us! You will join IGNITE – Grayling’s central strategic, creative and digital team. Working closely with our Data & Insights Director, you’ll be working on clients across the business, analysing data from our toolsuite and delivering on primary research projects – as well as growing your knowledge of research approaches, your reporting skills and ability to home in on the most compelling insights.
This role is ideal for someone who enjoys connecting data with the bigger cultural picture – spotting patterns, behaviours and emerging trends, and turning them into meaningful insights that help strategists, creatives and account teams develop impactful campaigns for our clients.
The day to day
- Extracting and analysing data from various research tools and platforms, including social listening (Talkwalker), search (SEMrush) and audience (Global Web Index)
- Taking an active role on primary research projects, including liaising with fieldwork recruiters and survey providers
- Supporting new business research, collaborating with strategy and account teams to combine desk research, data and cultural insight to inform strategic thinking
- Identifying cultural, behavioural and trend-led insights within datasets, helping teams understand why people think and act the way they do
- Contributing to reports and insight reports on paid client projects, and presenting elements back to teams and clients
- Keeping up to date with emerging cultural, media and digital trends, and bringing relevant perspectives into research outputs
What will give you the edge
Our best work is built on strong evidence, sharp thinking and a deep understanding of the world people live in. We’re therefore looking for someone with an inherent curiosity about how people behave, how culture, trends and societal shifts shape opinions, and how brands, businesses and politics intersect with these forces.
You will:
- Have a strong understanding and working knowledge of excel formulas and functionality (e.g. VLOOKUP, SUMIFS, pivot tables, text to columns, etc.)
- Previous experience of extracting data and work with digital metrics from platforms such as Google Analytics, Native Social Media Platforms and social listening tools (e.g. Talkwalker, Linkfluence, Pulsar, Brandwatch, etc)
- Ideally have previous agency experience with an emphasis on working closely account teams and translating data into actionable insights
- Some experience with qualitative (e.g. focus groups) or quantitative (e.g. surveys) primary research
- Enjoy problem solving, thinking creatively about how to answer questions, and working collaboratively with others
- Have excellent attention to detail, alongside the ability to step back and see the bigger picture
- Have strong writing and communication skills, and can translate data into clear, compelling insight
- Previous experience or understanding of SEO welcomed, but not essential
Our promises to you
- Flexible working arrangements, including hybrid working, a work from anywhere policy, flexi time and 4pm Friday finishes
- 25 days’ holiday, increasing by one day every year up to 30 days
- Additional day of leave on your birthday & gifted time off over Christmas
- A monthly cash allowance to use on the benefits most important to you - you'll have the freedom to choose how you enjoy it!
- Enhanced family-friendly policies
- Free subscription to Calm app
- Free breakfasts & fruit
- An abundance of personal development opportunities, through our internal training programmes
- New business and employee referral bonuses
- Interest-free season ticket loan & Railcard reimbursement
- Cycle to work scheme
- Employee Assistance Programme offering a 24/7 confidential advice line
- Life assurance
Get to know us
Grayling is the UK’s best-connected communications agency, working across Public Affairs, Planning & Infrastructure, Consumer and Corporate. With nine UK offices and 20+ worldwide, we help brands make an impact through smart thinking, cultural insights, and creative ideas.
We’ve been on an exciting journey the last year and have just been shortlisted for PRWeek UK’s brand-new People and Places Awards 2025.
Our commitment at Grayling is to combine our employees’ unique backgrounds, perspectives and experiences to build a more diverse and inclusive organisation that represents all of us and the businesses we work with. We encourage applications from people of all backgrounds and will consider all applicants regardless of age, gender identity, ethnicity, religion or belief, sexual orientation, family or parental status, neurodiversity and disability status. If you need any adjustments during the application process, we’re here to help - just let us know.
