Customer Strategy Consultant

Our dentsu Business Transformation (BX) practice in the UK&I exists to propel growth for brands and businesses and sits at the intersection of consulting and creativity. BX combines dentsu’s unique data and technology-driven creativity with management consulting rigour and human-centric design to drive sustainable growth and prepare organisations for the future.  

Born in Japan and launched in the UK&I in Q4 2024, BX represents a significant milestone in dentsu’s strategic vision to become the world’s leading integrated growth partner. With a 400-strong global community of business transformation experts, BX is already delivering impactful solutions for some of the world’s most iconic brands across telecommunications, financial services, FMCG, and retail.  

BX supports brands in achieving transformational outcomes, including revenue diversification through new business models; product and service innovation that meets current and future customer needs; organisational redesign to ensure adaptability in today’s dynamic economic environment; cultural and change management programs to drive adoption of new tools and processes.  

At a time of rapid global change and increasingly urgent challenges, BX offers a fresh, future-focused approach to sustainable growth. By leveraging the Japanese philosophy of Sanpo Yoshi – success through responsibility – BX delivers actionable strategies that create long-term positive impact for business, people, and society.  

BX’s end-to-end expertise spans three key areas:  

Business Strategy – Defining where to play and how to win. Identifying new paths to growth, pivoting business models and driving customer led innovation to create competitive advantage.  

Business Transformation & Change – Designing and executing future-ready operating models and change strategies.   

Customer Strategy – Designing end-to-end strategies that align customer needs with business goals to drive value, loyalty, and growth.  

The role 

We’re looking for a high-potential strategist early in their career, with experience from a leading consultancy or brand/creative strategy agency, to join our growing team. You’ll bring a sharp analytical mindset, strong commercial awareness, and a desire to apply strategic thinking in a fast-paced, hands-on environment. As part of our diverse strategy group, you’ll play a key role in projects spanning our three areas of expertise – always driving impactful brand and business outcomes. 

You will have emerging experience in one or more of our areas of expertise and have an innate interest in the data and human behaviour that underpins your strategies. You will be naturally curious and be abreast of industry best practice. Your ability to tell a story will be important to capture the imagination of the client will be as important as understanding the analysis that your strategy is based on. 

If you’re someone who likes innovation, we need an energetic self-starter who can quickly build relationships, who can get to the core of the clients’ challenges and deliver insightful, data-led strategies focused on business goals and activated through integrated planning. 

dentsu have great relationships with our client base which is founded in the trust of providing deep expertise. The environment is fast-paced and challenging, but also a lot of fun. You will be working in a vibrant team of like-minded professionals with a variety of skills, providing a place to learn and grow your expertise and the opportunity to specialise in an area of your choosing.  

What we are looking for  

• ​At least circa 2 years in agency or consulting roles preferably with a focus on marketing or analytics  

• Experience in desk research (competitors, trends etc..) 

• Naturally curious and confident working alongside our specialist teams to develop and present complex strategies, translating goals and insights into value propositions and connecting your strategy to achievable and coherent activation plans 

• Some experience in customer journey planning – predominantly direct channels 

• Strong foundational understanding of the use of data to both understand audiences and evaluate effectiveness of communications, using this knowledge to plan future executions and development  

• The ability to write and deliver a compelling brief to the delivery teams and be able to objectively evaluate responses 

• Foundational understanding of the technological capabilities and limitations of different communication channels across Paid Media, On-Site, CRM 

• A proactive approach to enhancing the strategic proposition with new perspectives, translating the ever-shifting sector needs into supporting crafting a compelling narrative 

• Strong presentation skills and an ability to bring out the “so what” 

• A passion for furthering your own skills in order to make our service better 

A few of the benefits 
 

Whether it’s the joy of working with people at the top of their game or the social calendar, people love working here – and we hope you will too 

•  Career development through dentsu University and other tools; with access to courses, textbooks and mentorship 

• Private Medical Insurance, Company Pension, life insurance and other corporate benefits 

• A selection of other benefits including, birthday day off, ability to buy additional holiday, season ticket loan and 2 volunteer days  

Diversity & Inclusion 

• At dentsu, we believe that a diverse and inclusive environment improves us as a community and as a business. We want to foster an environment of growth, where ideas and contributions are actively encouraged. We need this culture of courage to continue to thrive in our fast-paced industry. 

• We have created six Diversity and Inclusion Pillars. Each pillar is made up of a community of members who serve as role models and spread a message of inclusion throughout our global workplace. Pillar members are responsible for planning initiatives, events and training, along with championing change within our business. These pillars are Gender, Ethnicity, Mental Health, Religion, Disability, LGBT+. 

• Merkle is a place that embraces differences of opinion. To be an advocate for real change we really encourage applications from women, candidates with disabilities and Black, Asian and Minority Ethnic (BAME) candidates as we recognise that these groups are currently underrepresented in our marketing/technology industry.