Zoopla is one of the UK’s most instantly recognisable property brands. In fact, we’re known and loved by over 91% of the nation (and we’re working hard on the other 9%). Our mission is to help the nation make better home decisions - by connecting everyone to their home and giving them personalised insights to help with moving, managing or financing. Over 50 million people visit Zoopla every month to access exclusive data and information on every UK property, search over 500,000 homes for sale and rent, find the best agents and secure the latest mortgage deals.
We’re a growing, dynamic team that embraces innovation and isn’t afraid to push the boundaries. We’re only just starting our journey to redefine the digital property landscape, with much more to explore and achieve. Join us, and transform the way the nation makes home decisions.
We are seeking a highly strategic and experienced Customer Marketing Lead to head up Product Marketing and Go-to-Market (GTM) for our customer audience (estate agency and house builders). This pivotal role requires a leader who is equally adept at strategic planning and hands-on execution. You will be the primary link between our product vision and our market reality, ensuring our initiatives deliver maximum impact for our customers.
This leader owns the accountability for driving customer value, setting the marketing agenda, and empowering a team of high-performing Product Marketing Managers to deliver on specific goals, notably: acquisition of new customers, trading up to high-value membership packages, and discretionary product sales.
Key Responsibilities:GTM Strategy & Commercial Accountability:
- Strategic Leadership & Execution: Develop and execute comprehensive GTM strategies for new membership packages, features, and commercial initiatives, ensuring they align with overall company OKRs.
- Hero KPI Ownership: Own the key performance indicators (KPIs) for Estate Agent and House Builder performance, working alongside colleagues also working within your customer value mission team.
- Commercial Prioritization: Interface extensively with Commercial and Product Leaders. This role has oversight across Mission Teams that are driving customer value. You will actively challenge the Mission Teams, including Product counterparts, to prioritize product initiatives that deliver maximum measurable commercial growth and ARPP uplift.
Customer Value & Business Unit Management:
- Value Conversion & Storytelling: Responsible for converting customer value into compelling benefits that drive new customer enquiries and encourage trading up to high-value packages that deliver exceptional ROI for agents. This includes ensuring the team is able to convert data and insights relating to business performance into compelling stories to market higher value packages and advertising products.
- Maximum Impact Delivery: Ensure all GTM programs achieve maximum impact, both in automated marketing to our customers and prospects, and in enabling our commercial colleagues to achieve maximum success through sales enablement.
- Cross-Channel Delivery: Work closely with Marketing Channel Managers (e.g., SEO, CRM, Paid Media, Events) to deliver exceptional, cohesive marketing results across all platforms.
- Team Leadership: This role has direct responsibility for leading and mentoring a team of three Product Marketing Managers, ensuring each is aligned with Product, Technology, and Commercial counterparts.
Cross-Functional & Technical Interface:
Central Hub: Act as a central GTM hub, working as part of Mission Teams solving cross-functional goals across Product, Data, Engineering, and Channel Marketing teams to ensure a unified approach to the market and maximise commercial outcomes.
- Proven experience (7+ years) in a GTM, product marketing, or senior commercial role, with a strong track record of successfully launching and scaling products for both B2B and B2C audiences.
- Exceptional strategic thinking coupled with a deep capacity for hands-on execution of marketing programs.
- Excellent communication, presentation, and leadership skills, with a proven ability to influence stakeholders at all levels.
- Highly analytical and data-driven, comfortable using metrics to guide decision-making and measure success.
- A track record of successfully leading, mentoring, and developing a team of marketing managers.
- Experience with marketing automation platforms and CRM systems like Salesforce.
- Experience within marketplace dynamics is a significant advantage.
Benefits
- Everyday Flex - greater flexibility over where and when you work
- 25 days annual leave + extra days for years of service
- Day off for volunteering & Digital detox day
- Festive Closure - business closed for period between Christmas and New Year
- Cycle to work and electric car schemes
- Free Calm App membership
- Enhanced Parental leave
- Fertility Treatment Financial Support
- Group Income Protection and private medical insurance
- Gym on-site in London – or membership in regional offices
- 7.5% pension contribution by the company
- Discretionary annual bonus up to 10% of base salary
Top Skills
Zoopla London, England Office
5 Copper Row, London, United Kingdom, SE1 2LH
