Customer Insights Analyst

Established in Somerset in 1971, Mulberry has grown to be the largest maker of luxury leather goods in the United Kingdom. With a contemporary take on British heritage and a focus on responsible craft, our ambition is to create progressive luxury. 

Sustainability has been part of the Mulberry ethos since the brand's inception, in recognition of our purpose-driven approach, in 2024 we proudly achieved B Corp Certification. 

Today, we are a global brand, but our values remain the same; we are committed to improving our impact on people and the planet. If these are values you share, we would love you to join our team.

The Role:

The Customer Insights Analyst will be responsible for reporting customer insights and monitoring purchase behaviour across both online and retail environments. We’re looking for an Insights Analyst with a solid background pivoting datasets and interpreting customer trends across the purchase funnel - experience in GCP, Salesforce, Adobe or Tableau would be a bonus. This position reports directly into our Marketing Division but works alongside Commercial, Finance and Retail Teams on a weekly basis to support with weekly trade and quarterly business reports.

The primary purpose of this role is to assist the broader marketing function (primarily digital) with insights to enable them to maximise website traffic, add-to-cart rates and sales in-week.

· Primary focus: Support Marketing Function on a weekly basis

· Secondary focus: Supporting commercial, finance and retail divisions on a quarterly basis

This position exists to enable Mulberry to continue to grow and delight our customers, we will need your help in better understanding purchase behaviour to inform critical decisions with these insights. As part of the marketing function, you will be instrumental in driving a step change in the way we view our customers and brand for the future.

Duties and Responsibilities:

· Present online and retail customer insights by region for weekly global trade reports

· Work closely with marketing function (e.g. paid and organic divisions), to promote a data driven approach to campaign optimisation through bespoke reports or self-serve dashboarding (e.g. data studio)

· Make recommendations to improve budget, ROI and paid campaign efficiency

· Support Digital Marketing with the 3rd party tagging and tracking as well as building 1st party customer lists for look-a-like targeting across paid channel activity

· Identify gaps in the way we currently report on paid media, OOH activation, influencers & events and recommend changes in our ways of working to continuously improve business understanding

· Work collaboratively with marketing, commercial, retail and technology teams to identify opportunities to innovative the way we understand the impact of our marketing media & make positive changes for our customers

Culture:

- Understand and demonstrate the Mulberry employee values and behaviours: Be Bold, Be Imaginative, Be Open, Be Responsible.

- Support Mulberry to deliver an inclusive culture, through behaving in a way that is open-minded and respectful towards others, and understanding that your views, opinions, and experiences may not always be shared by your colleagues.

- Act as an ambassador for Mulberry and communicate positively about the brand.

Sustainability:

- As a certified B Corp business, it is important to incorporate environmentally responsible practices into your work wherever possible. Support the businesses ‘Five C’s’ strategy in addressing and improving Climate, Cultivation, Craft, Culture and Circularity. Promote a greener, more sustainable future.

- Support to foster an environment where diversity is embraced and all individuals feel valued, respected and included. Promote equity, empathy and understanding and demonstrate this commitment within your internal and external communities. 

Skills & Experience Required:

As an Insights Analyst you will have a background in a similar role and be able to hit the ground running in terms of building bespoke datastudio reports/templates at a regional level.

· Platforms: GCP, GA, DataStudio and Salesforce. *Experienced gained from Adobe Analytics & Tableau and/or Power BI is also desirable!

- Strong attention to detail

- Excellent numerical and analytical skills; ability to analyse and interpret data

- Proactive approach to problem solving with effective solutions

- Strong communication skills

- Ability to effectively manage own time and prioritise workload

- Good presentation skills; effective and influential in a variety of formal/informal presentation settings

- Customer focused; is dedicated to exceeding the expectations and requirements of internal and external customers

Mulberry is an equal opportunities employer and we are passionate about hiring and developing the best talent. All hiring decisions are made only on the basis of qualifications, skills or experience and as they relate to the particular role. If you need us to make any adjustments to our application or interview processes to enable you to be at your best, please email us at [email protected].