Customer CRM & Trade Marketing Manager

The Customer & Trade Marketing Manager leads the strategy and execution of customer, retail and channel marketing across B2C, B2B and B2P audiences. The role drives sales, strengthens brand presence, and delivers best in class customer experiences across CRM, loyalty, retail environments and marketing automation.

What you’ll lead

Retail & Channel Marketing

• Shape and deliver the retail/channel strategy aligned with commercial and marketing priorities.
• Use data, insights and sales performance to guide segmentation, investment and prioritisation.
• Partner with Marketing, Product, Sales, sales organisation and agencies to execute high‑impact retail programmes.
• Lead retail learning & engagement to uplift capability across markets.
• Ensure best‑practice sharing and consistent execution across the EMEA channel community.

Customer Engagement, CRM & Loyalty

• Own the customer engagement vision across CRM, App and Community.
• Develop lifecycle, retention and loyalty strategies for B2C, B2B and B2P.
• Drive trigger‑based journeys, personalisation and continuous optimisation through data & analytics.
• Manage CRM platforms and ensure strong KPI tracking for acquisition, retention and engagement.

B2B Marketing Automation & Lead Management

• Build and execute the B2B marketing automation roadmap.
• Strengthen lead capture, scoring, routing and qualification in close partnership with Sales, Digital and Operations.
• Standardise lead management processes across markets and improve conversion through targeted automation.
• Establish clear dashboards for lead performance, pipeline impact and ROI.

Marketing Automation & Martech

• Own the marketing automation roadmap and evolve personalisation and lifecycle capabilities.
• Improve platform integration, workflows and data activation across CRM, email builder, CDP and engagement tools.
• Drive governance, best practices and adoption across teams and markets.

Measurement & Reporting

• Define a unified measurement framework for retail, CRM, engagement and channel activities.
• Standardise KPIs and reporting in partnership with Analytics, DSO and Finance.
• Establish a clear monthly/quarterly cadence with actionable insights for leadership.

Leadership & Partner Management

• Lead, coach and develop a high‑performing team of specialists.
• Oversee agency relationships (CRM, creative, email‑builder and promotions), ensuring quality, value and performance.
• Manage budgets across retail and customer engagement, ensuring ROI and commercial rigour.
• Build strong cross‑functional relationships and ensure alignment to business priorities.

What you bring

• Experience in customer, retail, channel or CRM/engagement marketing.
• Strong understanding of lifecycle marketing, loyalty, and/or B2B marketing automation.
• Data‑driven mindset with the ability to translate insight into action.
• Stakeholder management skills and proven cross‑functional leadership.
• Commercial acumen, prioritisation skills and the ability to manage multiple strategic programmes.

Skills and knowledge required:

•            Leader mindset 

•            CRM, Martech Retail and Channel marketing management experience

•            People management

•            Public speaking 

•            Project and budget Management

Experience required:

•            Ability to create and sell a vision 

•            Strategic thinking

•            Customer and data insight

•            Strong data literacy; ability to translate insights into action

•            CRM and MarTech expertise

•            Analytics and measurement

•            CRM, lifecycle and engagement marketing

•            Commercial acumen

•            Stakeholder influence & collaboration

•            Leadership & team development

•            Agency & vendor management

•            Operational excellence

•            Change leadership

•            Clear communication

Canon Leadership Principles​
• Inspires a shared vision
• Is courageous and has conviction
• Ensures delivery of the outcome
• Understands the customer
• Drives growth and innovation
• Inspires and motivates others
• Collaborates building trust-based relationships
• Develops self, others and the organisation

• Job Family: Marketing General

Salary: up to £68,186 (dependant on experience) plus 10% bonus potential

At Canon, we’ve been inspiring people to capture and share their world for over 85 years. As a global leader in imaging and innovation, we’re driven by bold ideas, collaboration, and a commitment to making a positive impact.
With a strong presence across EMEA for over 60 years, our regional HQs in London and Amstelveen support operations in 120+ markets. We’re proud of our diverse, inclusive culture and our philosophy of Kyosei – living and working together for the common good.
Why Join Us?
• Be part of a diverse, energetic team, joining 50+ nationalities at our EMEA HQ
• Enjoy hybrid working (3 days in office, 2 from home)
• Benefit from flexible hours, professional development, and a wide range of perks
• Minimum of 25 days of personal holiday per year with up to 5 days of available holiday purchase
• Access a competitive salary, wide-ranging benefits, a generous pension scheme and up to 38% discount on Canon products
• Be part of a company that values sustainability, inclusion, and your personal growth
• Great transport links- Elizabeth Line and Stockley Park low-cost Shuttle Bus and free parking on site
If you’re visionary, innovative, and ready to make an impact – we’d love to hear from you.

With Canon, you'll get the support and encouragement you need to grow from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.

At Canon we have a clear vision: to be committed to creating a more inclusive and equitable culture where employees are valued and can thrive personally and professionally.

Canon also has a strong commitment to sustainability, encompassed by our Kyosei philosophy of living and working together for the common good, focused on reducing our environmental impact and creating opportunities to make positive social contribution.