Customer Analyst

JOB DESCRIPTION

You’re an original. So are we.  

We’re a company of people who like to forge our own path. We invented the blue jean in 1873, and we reinvented khaki pants in 1986. We pioneered labour and environmental guidelines in manufacturing. And we work to build sustainability into everything we do. Our brands stand for freedom and self-expression around the world.  

Where we lead, others follow. For nearly 170 years, we’ve used the strength of our brands to lead with our values and make an outsized impact on the world. We employ more than 15,000 people globally to support our great brands: Levi’s®, Dockers®, Denizen®, Signature by Levi Strauss & Co.™ and Beyond Yoga.  

Department and Job Purpose

The purpose of the role is to manage the European customer analytics and insights. The role will focus on spearheading the understanding of customer behavior, analyzing data across all channels – online, offline, and mobile – to uncover valuable insights and develop strategies that optimize our loyalty program and drive deeper customer engagement and retention. You will work closely with the Loyalty Program Manager and other stakeholders to translate data into omnichannel strategies, ultimately contributing to the success of our customer loyalty initiatives.

Key Results:

• Clear understanding and visualization of metrics that drive customer retention.
• Be the go-to for all customer analytics
• Support our Ecommerce and Loyalty teams to pivot to data driven decisions.

Key Responsibilities:

Responsibilities:

• Omnichannel Data Analysis:
  • Collect and analyze customer data from various sources across all channels, including loyalty program activity, CRM systems, website and app analytics, marketing campaigns, and social media interactions.
  • Utilize data visualization tools to create compelling reports and dashboards that highlight key trends and insights from an omnichannel perspective.
  • Analyze member acquisition, engagement, retention, and lifetime value metrics across all channels to measure program effectiveness.
  • Identify opportunities for program improvement and develop data-driven recommendations for optimization considering the omnichannel experience.
  • Track and analyse the impact of CRM program initiatives on key performance indicators (KPIs) across channels.
• Customer & CRM  Insights:
  • Segment customers based on relevant criteria and identify key personas for targeted omnichannel initiatives.
  • Analyze CSAT across all channels to identify areas for improvement across our channels and loyalty program.
  • Translate data insights into actionable recommendations for loyalty program benefits & communication considering the omnichannel journey.
• Reporting & Communication:
  • Develop and present regular reports and presentations on loyalty program performance and customer insights, highlighting the omnichannel perspective to key stakeholders.
  • Collaborate with the Loyalty team, marketing team, digital product team, and other departments to communicate program insights and recommendations for an omnichannel approach.
  • Stay up-to-date on industry trends and best practices in omnichannel loyalty marketing and communicate relevant insights to the team.

Education: Bachelor's degree in Marketing, Business Analytics, Statistics, or a related field

Experience:.

• 1-3 years of experience in a data analysis or business intelligence role, preferably in a marketing or customer experience context, with exposure to omnichannel data.
• Excellent communication and presentation skills, able to translate complex data into actionable stories for diverse audiences.
• Strong attention to detail and ability to work independently and manage multiple priorities.
• Nice to have; Experience working in an omnichannel retail environment.

Specialized Knowledge/Technical Skills:

• Strong analytical skills and proficiency in data visualization tools such as Excel, Tableau, Power BI, and other tools relevant to omnichannel analysis.
• Experience with CRM systems, marketing automation tools, and web analytics platforms.
• Knowledge of customer loyalty programs, marketing principles, and omnichannel strategies.

Decision Making and Problem solving:

• Ability to share proactive actionable insights.
• Excellent communication and presentation skills, able to translate complex data insights into actionable stories for diverse audiences.

Internal & External Relationships:

Lead- data driven discussions with internal stakeholders.

LOCATIONLondon, United KingdomFULL TIME/PART TIMEFull timeCurrent LS&Co Employees, apply via your Workday account.