About THG
We’re a fast-moving, global technology group that specialises in taking brands direct to consumers. We’re home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity.
We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry.
THG Nutrition & Wellness:
THG Nutrition is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, and its family of brands, Myvegan, Myvitamins and MP Activewear. Our brands and people exist to break boundaries; to power and empower those who want more. We break conventions, we’re a force for good, and we keep it real. These are the values that drive our team through every day.
Role: CRO (Conversion Rate Optimisation) Executive
Reporting to: CRO Manager
Brand: Myprotein
Location: THG HQ, 7-9 Sunbank Lane, Altrincham, WA15 0AF (Fully office based)
Why be a CRO Executive at THG?
As a CRO Executive at THG, you'll have the opportunity to work across multiple leading brands in a dynamic and fast-paced environment. You'll collaborate with cross-functional teams, have access to cutting-edge tools, and play a key role in optimising customer journeys. THG offers clear career progression pathways, bespoke training programmes, and exposure to industry-leading practices, making this a perfect role to develop your expertise in conversion optimisation.
As a CRO Executive, you’ll:
- Track customer experiences across online channels, devices, third-party tools, and payment types.
- Collaborate with tech developers, as well as product, marketing, and trading teams, to enhance customer funnels and success metrics.
- Align customer experience strategies with marketing initiatives and inform customers about new product features and functionalities.
- Use customer data and competitor analysis to understand buying behaviours and maximise ROI.
- Perform creative and AB tests to evaluate traffic distribution, user flow, and facilitate improvements.
- Analyse customer interactions qualitatively and quantitatively, including calculating Customer Lifetime Value (CLV).
- Manage third parties effectively, document processes, and log technical issues alongside customer uplifts and challenges.
- Stay informed on industry trends and new CRO techniques and technologies.
What skills and experience do I need for this role?
- A bachelor’s degree in data, communications, maths/physics, business management, or a related field is preferred.
- Interest or experience as a CRO specialist or in a similar customer success role.
- Knowledge of online customer behaviour analysis and related platforms.
- Experience in gathering and interpreting customer success information.
- Proficiency in data analytics and CRO software.
- Strong interpersonal skills and a customer-focused approach.
- Excellent organisational, prioritisation, and time management skills.
- Ability to communicate results clearly and suggest actionable next steps for improvement.
What’s in it for me?Career Development
- Access bespoke development programmes designed by our in-house L&D team.
- Develop your expertise through our upskilling programme delivered in partnership with an industry-leading training provider.
Enhanced Leave
- 25 days annual leave plus bank holidays.
- Enjoy your birthday off on us!
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Unlock 2 days volunteer leave after 12 months.
Wellbeing Support
- Access face-to-face and virtual appointments with our in-house GP.
- Access to our in-house CBT therapist.
- 24/7 Employee Assistance Programme (EAP) provided by Bupa.
- State-of-the-art on-site gym and access to an on-site physio.
Other Perks
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50% staff discount on THG brands.
- On-site staff shop and barber.
- Receive up to £1000 for referring the perfect candidate who passes their probation.
- Anniversary gifts for 5 and 10 years of service.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
