Configure, launch, and optimize Smartico-based bonus, loyalty, tournament, mini-game, and gamification mechanics. Manage triggers, rewards, integrations, event tracking, QA, documentation, and end-to-end loyalty operations. Analyze engagement, participation, redemption, retention, and LTV metrics to improve performance while collaborating with Product, Tech, CRM, and BI teams.
As part of our continued growth, Neo Group is recruiting on behalf of our partners, leveraging our network of 1,400 talented professionals across 10+ countries. Together, we are committed to delivering innovative, data-driven solutions that empower our clients and foster professional growth within a dynamic and collaborative workplace.
We are on the lookout for a CRM Product Bonus Manager to join the partner's CRM Team.
Role overview:
As a CRM Product Bonus Manager, you’ll create, manage, and optimize bonus and loyalty mechanics in Smartico, including tournaments, mini-games, and gamification features. You’ll make sure everything runs smoothly and use performance data to improve customer engagement and retention.
You’ll also work closely with Product, Tech, and CRM teams to launch new mechanics, improve existing ones, and keep processes well-documented.
Responsibilities:
- Product & Bonus Mechanics Setup: Configure, deploy, and manage product-integrated bonus and loyalty mechanics (tournaments, mini-games, wheel of fortune, gamification levels, etc.) specifically using Smartico.
- End-to-End Loyalty Operations: Oversee the full lifecycle of gamification mechanics built into the product via Smartico, ensuring proper trigger setups and reward delivery.
- Coordinate with Product & Tech: Work closely with Product, Tech, and CRM teams to ensure seamless integration, smooth event tracking, and scalability of Smartico mechanics.
- Analyze & Optimize Performance: Track key metrics (engagement, participation, redemption rates, retention, LTV) and propose data-driven improvements to active mechanics.
- Maintain Documentation: Keep detailed documentation of Smartico configurations, logic, triggers, and payload requirements to ensure transparency and replicability.
Requirements
- Hands-on Smartico Experience: Proven hands-on experience in configuring and launching bonus mechanics, gamification, and loyalty systems via Smartico is a must.
- Bonus & Gamification Expertise: Deep understanding of product-integrated bonus mechanics, bonus engines, and user engagement tools.
- Cross-Team Collaboration: Proven track record of working closely with Product, Tech, CRM, and BI teams.
- Analytical Mindset: Ability to interpret performance metrics and optimize promo/gamification performance based on data.
- Structured & Detail-Oriented: Strong focus on campaign integrity, QA testing of mechanics, and managing complex multi-trigger setups.
Benefits
Neo Group London, England Office
London, United Kingdom
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