The CRM Marketing Manager will lead CRM strategy, oversee campaigns, analyze data, manage communication, and implement improvements for user engagement.
CRM Marketing Manager
Location: London (Oval), United Kingdom
Type: Full-time
Salary: £50,000- £57,500
Our Mission:
Zen is revolutionising education. Schools spend over £2bn a year on agency staff, and £600m of that goes straight into the pockets of recruitment agencies. That’s why we’ve built an alternative.
Our online platform gives schools instant access to compliance management tools, professional training, and hundreds of profiles of fully vetted teachers and support staff. Since launching in 2017, we’ve saved schools over £30m – money that goes straight back into school budgets and increases teachers’ pay.
We have recently raised our Series B funding of $37mil, the largest round in European EdTech this year. This is an exciting opportunity to make a difference and be part of a high-growth start-up that is expanding rapidly in the UK and US markets!
What you would be doing
- Own the CRM and lifecycle strategy, including user segmentation and optimising user journey
- Own key marketing channels including CRM and in-app messaging for both sides of the marketplace (schools and supply teachers)
- Responsible for planning and roadmap of the end-to-end CRM lifecycle including segmentation of customers
- Monitor performance data for marketing mails and work closely with product on automated product emails
- Setup and run A/B tests to identify new ideas and improvements in our messaging campaigns and landing pages
- Ensure all our CRM systems are up-to-date, support integration of new triggers and closely monitor our deliverability (monitor performance relative to bounces, junk filtering etc).
- Measure and report on the impact on CRM metrics and campaign reporting. Use data to inform future campaign planning.
What we are looking for
CRM Expertise: You’ll have proven experience managing end-to-end CRM campaigns.
Analytical Skills: You’ll be skilled in interpreting data, extracting actionable insights, and adjusting campaigns for improved performance.
Stakeholder Alignment: You’ll have excellent written and verbal communication skills, and an ability to work with other team to uncover opportunities for impact.
Adaptability: You’ll enjoy the fast-pace of a growing scale-up managing multiple projects simultaneously.
Our ideal candidate
3+ years of demonstrable excellence in CRM roles owning end to end campaign delivery.
Experience in marketing or growth hacking and experimentation to uncover new opportunities
Growth mindset – dedicated to growing your skills as a professional and ready to step into owning an entire marketing channel
Passion for the education sector and commitment to the company’s success
Strong bias to action
Knowledge of a Customer.io, Mixpanel and SQL would be a plus
What's in it for you?
Work that you want to talk about
Ownership in the company
Holidays
25+ days of holiday (increases with tenure)
Bank holidays
Ability to buy more leave
Life Insurance
Health Insurance
Electric Car Scheme
Cycle to Work Scheme
Central London office with perks like fresh fruit, bike parking, showers and an on-site gym and café
Fun-loving, tight-knit team solving a problem that makes a difference
Diversity and Inclusion
At Zen, we strive to build a culture of equity and inclusion, where everyone is respected, valued and appreciated for their unique traits, experiences and perspectives. We are committed to creating a safe, inclusive and equitable environment where our team can thrive, regardless of age, ethnicity, race, gender identity, sexual orientation, socio-economic status, disability, religion or beliefs. We value our differences and believe that practices of Diversity, Equity and Inclusion help us create a fairer, more compassionate environment for all.
We welcome applicants with diverse backgrounds and different experiences and perspectives — just like the staff who teach through Zen and the children at the schools we work with. We believe in hiring the best people from the widest pool and creating an inclusive culture where people’s voices are heard and all our team can look forward to coming to work.
We are committed to building a team that reflects the diversity of our community and promoting an equitable and inclusive environment for all. We seek out diverse opinions, beliefs, and experiences because they collectively make us stronger; we’ve had former teachers, pilots, fundraisers, engineers, lawyers, marketers, social media experts and more join our team.
Top Skills
Customer.Io
Mixpanel
SQL
Zen Educate London, England Office
London, United Kingdom
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