CRM Marketing Manager - B2B

What is Flagstone? 

Flagstone is many things. An online savings platform, reinventing how individuals, businesses, and charities manage, protect, and grow their cash. A diverse group of people, bound by a collaborative spirit, and shared purpose. And lastly, a thriving, profitable business – where smart people do their best work.

Each definition shares a common thread: our unique culture. It’s our pride and joy. And our competitive advantage. 

A feel for our culture:

To revolutionise the savings market, we need to be at our best. But high performance takes more than talent – it takes a culture of kindness, respect, and growth.  

That’s why we’re building a diverse, inclusive community, where your voice is heard and valued. Where, with close support and room to develop, you can surpass even your own expectations. And be rewarded for it. 

We may not change the world, but we can change the world of financial technology. And all it takes is a winning mix of drive, talent, and empathy. Our culture celebrates all three. 
 
But enough about us. Let’s talk about you. 

Does this sound like you? 

A CRM Marketing expert who has ample experience within B2B email marketing including best practice techniques of lead generation to drive acquisition and long-term engagement. Great communication comes second nature to you and are confident in supporting multiple business areas and individuals to deliver key projects. 

What you’ll do: 

This role will report into our Senior CRM Marketing Manager and play a crucial part in supporting our client journeys at Flagstone through CRM marketing activities driving acquisition, retention and loyalty. Working as part of a newly formed SME squad, your key responsibilities will be as follows: 

• Strategy: Setting the communication strategy for B2B clients, alongside the Senior CRM Marketing Manager and oversees creation and optimisation of holistic customer journeys.  
• Data: Using data/insight develop, deliver, and execute targeted client experiences supporting the commercial goals of Flagstone. 
• Email & SMS Marketing: Creating multi-channel journeys aimed at driving client acquisition of new SME corporate clients, as well as driving engagement and LTV from existing clients.
• Innovation & Martech: Act as Subject Matter Expert in Salesforce Marketing Cloud and associated marketing tools, ensuring that the business gets maximum value from the tool including cross-training Squads and teams as appropriate. 

What you’ll bring: 

• Growth: Experience in driving growth through B2B lead generation. 
• ESP Experience:  Deep understanding of using and maximising value from ESPs (Email Service Providers), with a preference for Salesforce Marketing Cloud. 
• Communication: Ability to contribute to creation of an affective B2B communications strategy, covering all parts of the client lifecycle from awareness to advocacy. 
• Marketing Automation: Experience of using marketing automation to improve processes and deliver value 
• Analytics: Strong analytical skills, identifying actionable insights and optimising opportunities through regular reporting to stakeholders. 

How we reward you: 

At Flagstone, the benefits extend beyond false gifts like “fruit and snacks”. Instead, we invest in your health, wealth, and professional development. Here’s a selection of our benefits:  

• Private healthcare
• Life insurance (four times your annual salary)
• Dental/optical care
• Matched pension contributions (5%)
• Income protection
• Around the World in 90 days (remote working)
• £1,000 annual learning bursary
• 25 days holiday (plus bank holidays)
• Remote working kit
• Additional 3 days community and charity leave each year
• Quarterly half days for Wellness leave
• Flexible bank holidays
• Gym discount