CRM Marketing Executive

What is Flagstone?

Flagstone is many things. An online savings platform, reinventing how individuals, businesses, and charities manage, protect, and grow their cash. A diverse group of people, bound by a collaborative spirit, and shared purpose. And lastly, a thriving, profitable business – where smart people do their best work.

Each definition shares a common thread: our unique culture. It’s our pride and joy. And our competitive advantage.

A feel for our culture

To revolutionise the savings market, we need to be at our best. But high performance takes more than talent – it takes a culture of kindness, respect, and growth.

That’s why we’re building a diverse, inclusive community, where your voice is heard and valued. Where, with close support and room to develop, you can surpass even your own expectations. And be rewarded for it.

We may not change the world, but we can change the world of financial technology. And all it takes is a winning mix of drive, talent, and empathy. Our culture celebrates all three.
But enough about us. Let’s talk about you.

Does this sound like you?

You're a CRM marketing executive who has experience within email marketing, including best practice techniques of lead generation to drive acquisition, long-term engagement, and retention. You have a natural ability to communicate effectively, and you have the confidence to support multiple business areas and individuals in delivering key projects.

What you’ll do:

The CRM team has a wide range of responsibilities, including email marketing, automation, Salesforce management, reporting, and client retention and loyalty.

• Creation, scheduling, and AB testing of all marketing and CRM emails (newsletters and solus’) to clients (B2C) and wealth advisers (B2B2C)
• Managing the email marketing calendar and communicating upcoming activity with stakeholders
• Contributes to and executes the CRM email test plan
• Supports the Senior CRM marketing manager with customer communication strategies (email and beyond).
• Support the wider marketing team with the development and implementation of customer email journeys; work closely with the CRM marketing team to execute and optimise them.
• Creates a plan for growing Flagstone’s email database and building a list of prospective clients and advisers to communicate with about our products and services, as well as managing the lists to ensure the accuracy of GDPR.
• Guarding the email briefing process and ensuring adherence to relevant QA, sign-off, and schedules
• Provide regular reports on email metrics and insights to the marketing team and wider business.
• Act as a subject matter expert for email marketing tools (Pardot) and optimise their effectiveness when combined with Salesforce and other related products.
• Monitoring and maintaining awareness of competitor email campaigns
• Keeping email preference centres current and creating target lists that reflect email and marketing preferences.

What you’ll bring:

• 1+ years of experience managing email marketing
• Hands-on experience managing an ESP, with bonus points for SFMC.
• Building emails using HTML email template editors
• A working knowledge of AB testing email and optimising content to improve open rates and click-through rates
• Reporting on the performance of email engagement and conversion metrics.
• Working knowledge of GDPR and considerations for marketing communications

How we reward you:

At Flagstone, the benefits extend beyond false gifts like “fruit and snacks”. Instead, we invest in your health, wealth, and professional development. Here’s a selection of our benefits:

• Private healthcare
• Life insurance (four times your annual salary)
• Dental/optical care
• Matched pension contributions (5%)
• Income protection
• Around the World in 90 days (remote working possibility)
• £1,000 annual learning bursary
• 25 days holiday (plus bank holidays)
• Remote working kit, for when you're not in the office
• Access to our platform, at no cost
• Additional 3 days community and charity leave each year
• Quarterly half days for Wellness leave
• Flexible bank holidays
• Gym discount

All are welcome.

At Flagstone, we’re assembling a diverse team that defies our industry’s norms. Think this role could suit you? We encourage you to apply, no matter your background.