Role: CRM Marketing Executive – 12 Month FTC
Location: Leeds, LS15 8GB (Hybrid – Once per month required on site)
Salary: £30,000 - £35,000 per annum, DOE, plus extensive benefits
Contract type: Fixed term contract
Employment type: Full time
Working hours: 37.5 hours per week, Monday – Friday. We work on a core hours principle. Our core hours are 09:30 - 16:00; you can work around these to suit you!
Do you want to work for the nation’s largest online pharmacy ensuring excellence for all our patients? We’re a market leader in the pharmacy world, with 25 years’ experience, helping over 1.6 million patients in England manage their NHS prescriptions from request through to delivery. We are Great Place to Work certified as we consider colleague experience a top priority every day. Our people are fundamental to our success and ensuring we achieve our vision to be a world leading, patient-centric digital healthcare provider. We are committed to continuing to develop a positive, open and honest working environment for all.
Own the day‑to‑day planning, build, QA, send and reporting of CRM emails for LloydsPharmacy.com Shop (LP), Pharmacy2U Shop, and Chemist Direct. The role balances hands‑on execution with clear, simple insights that inform trading and marketing decisions.
What’s in it for you?
Occupational sick pay
Enhanced maternity and paternity pay
Contributory pension
Discounted insurance (Aviva)
Employee discount site
Discounted gyms (via our blue light card and benefits schemes)
Employee assistance programme
In-house mental health support
Health and wellbeing initiatives
Social events throughout the year
Cycle to work scheme
Green car scheme*(subject to minimum earnings)
Registration fees paid (GPhC, NMC, CIPD etc)
Long service bonus
Refer a friend bonus
Blue light card
Hybrid working
Commitment to CPD/training
25 days annual leave increasing with service
Annual leave buy and sell scheme
Discounts & Exclusive offers at The Springs, Leeds
25% Discount & health & beauty purchases
25% Discount on Pharmacy2U Private Online Doctor Services
What you’ll be doing?
· Manage a 12-week email calendar across LP, P2U Shop and Chemist Direct, aligning with Trading, Brand and eCommerce teams
· Create clear briefs and manage approvals and timelines
· Build and send emails in Sailthru, Acoustic and Selligent using templates and correct audience rules
· Complete full QA checks and ensure accurate tracking and UTMs
· Report weekly and monthly using Selligent, GA4 and Tableau, sharing clear insights and actions
· Track key KPIs including opens, clicks, conversion, revenue and unsubscribes
· Own monthly NPS reporting for Shop brands
· Plan and run A/B tests across subject lines, content and send times; roll out winners
· Support optimisation of automated journeys (e.g., restock, winback)
· Ensure GDPR/PECR compliance and maintain high accuracy and brand standards
Who are we looking for?
· Strong CRM/email marketing experience in eCommerce or retail
· Intermediate Excel skills (including pivot tables)
· Basic HTML/CSS for email editing
· Ability to use Tableau dashboards
· Familiarity with dynamic content tools (e.g., Liveclicker, Nosto).
· Experience with NPS reporting
· Able to work well under pressure and meet deadlines
· Hands-on email build and send experience in an ESP (Sailthru, Acoustic, Selligent, Braze, SFMC, etc.)
· Confident presenting performance and recommendations to stakeholders
· Working knowledge of GA4
What happens next?
Please click apply and if we think you are a good match, we will be in touch to arrange an interview.
Applicants must prove they have the right to live in the UK.
All successful applicants will be required to undergo a DBS check.
Unsolicited agency applications will be treated as a gift.
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