GoCardless is a global bank payment company. Over 100,000 businesses, from start-ups to household names, use GoCardless to collect and send payments through direct debit, real-time payments and open banking.
GoCardless processes US$130bn+ of payments annually, across 30+ countries; helping customers collect and send both recurring and one-off payments, without the chasing, stress or expensive fees. We use AI-powered solutions to improve payment success and reduce fraud. And, with open banking connectivity to over 2,500 banks, we help our customers make faster, more informed decisions.
We are headquartered in the UK with offices in London and Leeds, and additional locations in Australia, France, Ireland, Latvia, Portugal and the United States.
At GoCardless, we're all about supporting you! We’re committed to making our hiring process inclusive and accessible. If you need extra support or adjustments, reach out to your Talent Partner — we’re here to help!
And remember: we don’t expect you to meet every single requirement. If you’re excited by this role, we encourage you to apply!
The role
We’re looking for a CRM Lead to own and scale customer lifecycle communications that drive adoption, engagement, and long-term value for GoCardless customers. Reporting into the Director of Growth, you will lead a team of three and work closely with Marketing Operations and cross-functional stakeholders—including Product, Partnerships, and Sales—to craft impactful lifecycle strategies and campaigns.
You’ll shape the direction, execution, and measurement of lifecycle initiatives across multiple channels—email, in-app banners, chatbots, and more—while ensuring the team delivers campaigns that improve customer experience and accelerate revenue growth.
What excites you
- Set the strategic direction for lifecycle marketing, aligning campaigns with company growth objectives.
- Lead, coach, and develop a team of three, fostering a culture of impact, ownership, and learning.
- Partner with Product, Partnerships, and Marketing Operations to extend the reach, relevance, and sophistication of lifecycle communications.
- Oversee planning and prioritisation of lifecycle campaigns, ensuring timely delivery across key touchpoints and channels.
- Use CRM platforms to execute operational sends and ensure business-critical communications run smoothly.
- Define and track key KPIs, using data and experimentation to optimise engagement and campaign performance.
- Champion best practices in CRM, enabling the team to continually raise the bar in execution and customer impact.
What excites us
- Proven experience in CRM or lifecycle marketing roles, ideally in a SaaS or B2B environment.
- Strong track record of developing and managing cross-channel customer engagement strategies.
- Data-driven and analytical—you know how to identify insights, measure impact, and optimise campaigns.
- Skilled at balancing strategy with execution: able to zoom out and set direction while managing day-to-day delivery.
- Excellent collaborator with experience influencing and partnering across functions.
- A proactive leader who thrives in fast-paced environments and enjoys developing team capability.
We don’t expect you to meet every requirement. If you’re excited by this role, we encourage you to apply.
Base salary range:
Leeds - £60,000 - £90,000
London - £63,200 - 94,800
Base salary ranges are based on role, job level, location, and market data. Please note that whilst we strive to offer competitive compensation, our approach is to pay between the minimum and the mid-point (Leeds: £60,000 - £75,000 London: £63,200 - £79,000) of the pay range until performance can be assessed in role. Offers will take into account level of experience, interview assessment, budgets and parity between you and fellow employees at GoCardless doing similar work.
- Wellbeing: Dedicated support and medical cover to keep you healthy.
- Work Away Scheme: Work from anywhere for up to 90 days in any 12-month period.
- Hybrid Working: Our hybrid model offers flexibility, with in-office days determined by your team.
- Equity: All permanently employed GeeCees get equity to share in our success.
- Parental leave: Tailored leave to support your life's great adventure.
- Time Off: Generous holidays, 3 volunteer days, and 4 wellness days annually.
We're an organisation defined by our values; We start with why before we begin any project, to ensure it’s aligned with our mission. We make it happen, working with urgency and taking personal accountability for getting things done. We act with integrity, always. We care deeply about what we do and we know it's essential that we be humble whilst we do it. Our Values form part of the GoCardless DNA, and are used to not only help us nurture and develop our culture, but to deliver impactful work that will help us to achieve our vision.
Diversity & InclusionWe’re building the payment network of the future, and to achieve our goal, we need a diverse team with a range of perspectives and experiences. As of July 2024, here’s where we stand:
- 45% identify as women
- 23% identify as Black, Asian, Mixed, or Other
- 10% identify as LGBTQIA+
- 9% identify as neurodiverse
- 2% identify as disabled
If you want to learn more, you can read about our Employee Resource Groups and objectives here as well as our latest D&I Report
Sustainability at GoCardlessWe’re committed to reducing our environmental impact and leaving a sustainable world for future generations. As co-founders of the Tech Zero coalition, we’re working towards a climate-positive future. Check out our sustainability action plan here.
Find out more about Life at GoCardless via X, Instagram and LinkedIn.
Top Skills
GoCardless London, England Office
London, United Kingdom
