CRM Executive

In the fast-growing economies of the world, there's a new generation of ambitious younger people eager to gain financial independence and we’re here to make this potential a reality by empowering them with the Freedom to Succeed. 

We empower them with guidance, tools, and easy market access so they can trade and invest with confidence. We aim to make our clients their own wealth manager: empowered to create investment strategies and make investment decisions effortlessly, in their own time, on their own terms, in their own way.   

Founded in 1998 to offer online trading for retail clients, the Exinity Group is now over 25 years old and has provided leveraged trading to over 2 million customers through our global power brands, including FXTM and Nemo, giving them access to equity, commodity and FX markets across the Middle East, Asia, and Africa. 

Exinity is an energetic and diverse company with central offices in the UAE, Cyprus and the UK, plus a number of smaller hubs globally. We’re always looking for talented individuals to join us. ‘Freedom to Succeed’ is not just a promise we make to our clients and partners, but to our people too. We’ll help you develop a range of skills, take on early responsibility, and enjoy a rewarding and fulfilling career with a fast-growing, dynamic company.

The CRM Exec will work as part of a CRM team within the Customer Marketing Team and is responsible for building customer activation, engagement and retention through CRM automation and triggered lifecycle marketing.

Using omni-channel engagement program Braze you will develop and manage multi-channel, segmented customer lifecycle campaigns, building contact strategies for multiple customer segments. You will work closely with the Strategic Business Units to design these automated campaigns throughout the customer lifecycle.

Key responsibilities:

• Day-to-day execution of email and push communications are delivered in a timely and effective manner
• Update CRM email calendar, ensuring communications are matched with KPIs
• Launch new CRM campaigns, working with BI, Data Science, Creative and other stakeholders on campaign requirements
• Plan and execute activity for optimising CRM audiences
• Build manage and deploy automated behavior-based workflow automations for in-app, web and mobile push messages and triggered email campaigns through our Braze platforms
• Manage the CRM briefing, creative, segmentation, scheduling, and delivery of all BAU email and push notifications
• Improve the relevancy of all emails through appropriate segmentation and targeting.
• Execution of AB and multivariate testing.
• Reporting on CRM and campaign performance using data led analytics
• Support the CRM team with monthly campaign reporting and analysis, feeding back recommendations and key takeaways to the wider team, and senior stakeholders.

• At least 2 years’ experience in a technical CRM role
• Previous experience with Braze or similar omni channel engagement technology
• Experience in creating personalised user journeys and lifecycle automations
• Proven ability of structured communication in English, additional language(s) is a bonus
• Technical skills to build email campaigns including understanding segments, triggers, and logic building
• Excellent interpersonal skills and the ability to work effectively with people at all levels.
• Demonstrable ability to manage multiple projects, programs, and priorities simultaneously, in a fast pace, dynamic environment.
• Experience or knowledge of the financial trading sectors (FX and CFD) or Gaming is highly desirable.
• Experience in HTML and liquid logic is a bonus.
• Experience of working in a multinational / multi-market organisation highly desirable

BENEFITS & PERKS 
We believe in fairly compensating all our people by providing them with a world-class health insurance plan and a range of both core benefits and flex benefits for individual preferences. You will receive: 

• Hybrid Working Policy 

• Discretionary performance related bonus 

• Personalized Flex-Benefits 

• A focus on your wellbeing, including talks and access to self-development tools. 

• Medical insurance for employees.  

• Comprehensive leave package of 40 days inclusive of Public Holidays  

Exinity is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age.