CRM Executive
We are looking for a CRM Executive to join our Digital team here at Harrods. ownership of all lifecycle and trigger communications at Harrods. These communications will be delivered via email, direct mail, SMS and Push and will deliver and enrich against both customer and business requirements in a fast-paced environment
About The Role
As the CRM Executive will be integral in identifying opportunities and pain points within the customer lifecycle and developing and executing a strategy. You will also evaluate the performance of the campaigns and use these insights to adapt and enhance the lifecycle journey
You will also;
- Create and playback insights through presentations to wider business
- Improve relevancy/personalisation of all email through appropriate customer segmentation and targeting
- Carrying out testing throughout the campaign execution process Including content testing, E2E testing and reviewing capabilities for potential continuous improvement work
- Collaborate with creative and ensure content Is all tested and approved with stakeholders involved
- Report weekly/monthly on lifecycle Insights and performance
- Support stakeholders with future promotion campaigns that will be linked to lifecycle communications
About You
The ideal candidate will have previous experience in owning or supporting with a strategy for a CRM Channel (Email, SMS, Push or Direct Mail) and previous experience with developing strategic and execution of automated lifecycle trigger communications. We are also looking for someone who has Good understanding of ESPs and Google Analytics - SAP or similar Is desirable and good understanding of the importance of reporting on KPIs across all channels.
You will also;
- Be able to deliver reports/presentations to wider teams and higher stakeholders
- Be able to multitask in an everchanging fast paced environment
- Work well under pressure with quick turnaround times
- Understand email best practises and GDPR - be that expert within the team
About Us
Harrods is one of the world’s leading luxury department stores and we’re becoming a destination for top designers, and the most sought-after brands from around the globe. Our combined mission is to make visiting our iconic Knightsbridge store one of the world’s most inspiring shopping experiences.
Our Promise to You
Help us make the impossible possible for our customers and we’ll do something remarkable for you. As well as offering a friendly environment to inspire your best work, we provide abundant opportunities and support to build an exceptional career across the varied specialisms of our business.
Uniquely You
At Harrods we believe the personality and authenticity of our people sets us apart. We celebrate and invite applications from all cultures, backgrounds, tastes, and experiences and are proud of our culture where people from all walks of life can grow and thrive. What makes you unique makes us exceptional.
While our job adverts outline the ideal qualities, skills, and prior experience for the role, we believe in the potential for growth and value individual strengths. If you do not meet every desired criteria but feel you have the skills and experience to thrive in this role as well as a genuine interest in working for Harrods and you can demonstrate an alignment with our values, we would encourage you to apply.
If you want to know more about our people and our culture, search #TogetherHarrods on LinkedIn, Facebook or follow us on Instagram @togetherharrods
Additional Information:
Time Type:
Permanent
Department:
CRM (Leyla Kerrison (On Leave) (Inherited), Luigi Alberto Sani (Inherited))
Harrods London, England Office
Brompton Road, ,, London, United Kingdom, SW1X 7XL
Harrods London, England Office
68 - 72 Hammersmith Road, , London, United Kingdom, W14 8YW,
