Deliver B2C CRM and email marketing campaigns across National Rail databases using Salesforce Marketing Cloud. Build and optimize campaigns, automations, segmentation, personalization, database extracts, reporting, and A/B tests. Monitor performance, deliverability, customer retention, and lifetime value while collaborating with internal teams and suppliers.
Closing Date for Applications
What is the purpose of this job?
Requirements
Benefits
20th October 2026
Salary RangeUp to £40,000 per annum
What is the purpose of this job?
To deliver CRM communications for commercial and engagement campaigns through email marketing channels, building, tracking and reporting on National Rail product campaigns and automations to drive customer retention and maximise lifetime value across the Railcards, Days Out Guide and National Rail Enquiries databases.
What can I expect to do in this job?No two days are quite the same, but some of the things you will be involved in include:
- Create and deliver CRM and email marketing campaigns using Salesforce Marketing Cloud.
- Build, track and report on National Rail product campaigns and automations.
- Support customer retention and maximise customer lifetime value across the Railcards, Days Out Guide and National Rail Enquiries databases.
- Schedule, build and run database extracts and reports.
- Apply email best practice, including ESP optimisation, responsive HTML/CSS email coding, A/B testing, dynamic content and deliverability.
- Use database segmentation and personalisation to produce relevant customer communications.
- Develop and maintain effective collaborative and cross-functional relationships with suppliers, stakeholders and departments.
- Monitor and manage campaign performance using data, analytics and reporting.
Requirements
We are less interested in ticking every box and more interested in finding someone who can make a positive contribution to our team.
- You'll likely bring:
- Essential
- Extensive knowledge of email best practices, including ESP optimisation, responsive design, A/B testing, dynamic content, deliverability, segmentation, personalisation and performance management.
- Proficiency in HTML and CSS email coding, together with strong computer literacy.
- Strong numeracy and extensive experience using Microsoft Excel.
- Experience using database campaign segmentation for personalised communications.
- Hands-on technical knowledge of email service provider and CRM platforms, including Salesforce Marketing Cloud; experience may also include Salesforce Journey Builder or Adobe Campaign.
- At least 1–2 years’ experience in a similar agency-side or in-house B2C marketing role.
- Data and analytics experience.
- A strong operational and commercial mindset, with a decisive, delivery-focused and return-on-investment approach.
- Ability to work under pressure in a fast-paced environment and meet deadlines.
- Strong commitment to customer experience and enthusiasm for the role.
- Desirable
- A university degree with an emphasis on customer behaviour, marketing or analytics.
- Proficiency in Adobe Photoshop.
Benefits
Why Work for RDG?
We offer a highly competitive package, including:
- 75% discount on rail travel (for work and leisure), plus international rail discounts
- 30 Days annual leave (plus buy/sell options and additional leave for key life events)
- Two Personal Development Days are granted to employees annually
- Interest-free Season Ticket Loan for commuting costs
- Enhanced family leave – 30 weeks full pay for maternity, adoption, surrogacy, and shared parental leave
- Pension scheme – up to 8.64% employer contribution
- Subsidised Private Medical Insurance (Vitality PPP) and Health Cash Plan (Healthshield)
- Access to our flexible benefits portal - a central hub for accessing retail discounts, shopping, dining, travel, and entertainment perks
- Flexible working arrangements available
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