The CRM & Email Marketing Specialist will execute email campaigns, analyze performance, and collaborate across teams to optimize outreach in a B2B SaaS environment.
About airSlate
airSlate is a global SaaS technology company that develops no-code workflow automation, electronic signature, and document management solutions. Our award-winning products - SignNow, pdfFiller, DocHub, airSlate WorkFlow, Instapage, and US Legal Forms - serve over hundreds of millions of users and more than one million customers worldwide, helping organizations of every size digitize processes, improve efficiency, and transform how they work.
We’re in an exciting phase of growth and transformation, with teammates in more than 20 countries across three continents and main hubs in the United States, Poland, Romania, Ukraine and Philippines.
At airSlate, we’re building value for customers and a culture where growth and innovation go hand in hand. We’re looking for people eager to shape products, scale a company, and thrive in a fast-moving environment.
Instapage is the leading landing page and conversion platform, empowering marketers to create personalized, high-performing landing pages at scale. By streamlining the process with a user-friendly interface that requires no developer expertise, Instapage enables marketers to quickly design targeted, optimized experiences for any audience or campaign goal. As part of the airSlate family of industry-leading brands, Instapage consistently earns top accolades on user review platforms and boasts exceptional customer satisfaction ratings, underscoring its value and impact.
What You’ll Do:
- Own end-to-end email campaign execution - including planning, setup, testing, deployment, and performance reporting.
- Segment contact lists based on behaviors, preferences, and lifecycle stages to run targeted outreach sequences and outbound LinkedIn/Meta campaigns.
- Ensure all campaigns adhere to best practices, privacy regulations, and deliverability standards (CAN-SPAM, GDPR, etc.).
- Optimize campaigns for improved deliverability, open rates, click-throughs, conversions, and pipeline impact.
- Collaborate cross-functionally with design, product, sales, and marketing teams to craft compelling, on-brand messaging and creative assets.
- Analyze campaign data, prepare detailed reports, and recommend actionable improvements.
- Stay current with email marketing trends, automation tools, and best practices.
- Develop and execute A/B tests to continuously improve subject lines, content, and CTAs.
- Work with channel leads to integrate email and CRM initiatives with broader marketing campaigns for a cohesive customer journey.
What We’re Looking For:
- 2+ years of hands-on experience in email marketing, covering both inbound and outbound strategies - ideally in a B2B SaaS or digital marketing environment.
- Proficiency with Salesforce, HubSpot, or other CRM tools, as well as enrichment and sequencing platforms.
- Strong knowledge of marketing automation, segmentation, personalization, lead nurturing, and funnel optimization.
- Analytical mindset — ability to interpret metrics and translate insights into actionable strategies.
- Excellent written and verbal communication skills in English.
- Strong project management and organizational abilities, with attention to detail and deadlines.
- Experience collaborating across teams to align campaigns with broader marketing and sales initiatives.
If you're seeking a dynamic environment that encourages creativity, collaboration, and continuous improvement, you've come to the right place. Join us as we transform the way organizations operate and leave a positive impact on millions of users worldwide🚀.
What we offer
Flexible working environment - Our teams operate across the globe. We value in‑person collaboration in our hubs, but we also embrace remote and hybrid working. You can work from one of our offices in the United States, Poland, Romania or Ukraine, or remotely from many countries.
Competitive compensation and stock options - We offer salaries that reflect local market conditions and experience, plus a performance-based bonus system and stock options so you share in the company’s growth.
Professional growth and learning - We invest in your development through courses, conferences, and access to learning resources. We encourage career growth and internal mobility, supporting teammates who want to explore new opportunities within airSlate.
Health and well‑being - We provide comprehensive benefits tailored to each country, including health coverage, wellness programmes and access to fitness options. We also dedicate quarterly company-wide Mental Health Days, when everyone takes time off to rest and recharge.
Family‑friendly culture - Family life is part of who we are, and we embrace it in many forms. From flexibility for parents to our airSlate Junior Club for kids, to company-wide family days and our pet-friendly approach, we’re committed to making work and life easier to balance.
Giving back - We support charitable initiatives around the world through the airSlate Care programme. Our current focus includes humanitarian aid in Ukraine and other regions, matching employee donations and supporting causes chosen by our teams.
Open communication - We encourage transparent dialogue at all levels. From team discussions to company-wide Q&A sessions with our CEO, we make sure everyone has the chance to be heard and to influence how we grow.
It is airSlate's policy to comply with all applicable equal employment opportunity laws by making all employment decisions without unlawful regard or consideration of any individual’s race, religion, ethnicity, color, sex, sexual orientation, gender identity or expressions, transgender status, sexual and other reproductive health decisions, marital status, age, national origin, genetic information, ancestry, citizenship, physical or mental disability, veteran or family status or any other basis protected by applicable national, federal, state, provincial or local law. airSlate's policy prohibits unlawful discrimination based on any of these impermissible bases, as well as any bases or grounds protected by applicable law in each jurisdiction. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. airSlate is pleased to provide such assistance and no applicant will be penalized as a result of such a request. Pursuant to relevant law, where applicable, airSlate will consider for employment qualified applicants with arrest and conviction records.
Read our Recruitment Privacy Notice to Learn how we process your personal information.
Top Skills
Hubspot
Marketing Automation
Salesforce
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