CRM & Email Marketing Manager- FTC

Key Responsibilities

• Build and execute visually engaging, high-performing email campaigns across newsletters, sales sequences, lead nurture journeys, and operational communications.
• Design professional, on-brand email layouts and content optimised for engagement and conversion.
• Write and refine compelling email copy aligned to brand tone and messaging.
• Ensure all communications are accurate, proof-read, and delivered to a high standard.

• Build, manage, and optimise email automation workflows in ClickDimensions to support nurture journeys, onboarding, sales sequencing, and re-engagement campaigns.
• Implement best practice across segmentation, personalisation, and journey logic.

• Support the planning and execution of the email communications calendar.
• Collaborate with data, web, creative, and marketing teams to ensure aligned and well-timed communications.

• Monitor and report on campaign performance, including open rates, click-through rates, and conversions.
• Use insights to continuously improve campaign effectiveness and engagement.

Skills, Knowledge and Expertise

• Proven experience in a CRM, email marketing, or marketing automation role (ideally B2B).
• Hands-on experience with ClickDimensions and MS Dynamics (or similar CRM platforms).
• Strong understanding of email marketing best practices, including segmentation, personalisation, and deliverability.
• Experience building email campaigns, automation workflows, and CRM-integrated forms.
• Strong design sensibility with the ability to create visually polished email communications.
• Experience using tools such as Canva, Adobe Express, or Illustrator (portfolio of email work preferred).
• Confident copywriting skills for email and short-form marketing content.
• Strong organisational skills with the ability to manage multiple campaigns and deadlines.
• Analytical mindset with the ability to interpret performance data and optimise campaigns.
• Detail-oriented with a strong focus on quality and accuracy.
• Collaborative and proactive, with the ability to work effectively within a cross-functional team.

•  Timely and accurate delivery of email campaigns and communications.
• Improvement in email engagement metrics (open rates, CTR, conversions).
• Performance of automated journeys and sales sequences.
• Contribution to lead generation and lead-to-MQL conversion.
• Quality and consistency of CRM data capture via forms.
• Continuous improvement of campaign performance through optimisation.

About
At ParentPay Group, we believe that when schools run well, students thrive. That’s why we’ve spent decades building the operating system that supports well‑run schools – a seamless layer of tools, insights, and support that makes school life simpler for teachers, leaders, caterers, parents, and students alike.From cashless payments and parent engagement to catering management, library systems, and MIS platforms, we connect the everyday parts of education through simple, secure, and connected tools. What began as a way to make school payments easier has grown into Europe’s leading EdTech group – trusted by over 20,000 schools and 9 million users across the UK and Europe.Every day, our platforms process millions of payments, messages, and data points, quietly working in the background so schools can shine out front. Together, we’re helping schools save time, cut costs, and create more time for learning.ParentPay Group is more than a collection of brands. We are a group of people dedicated to supporting well‑run schools and giving time back to teachers, parents, caterers, admin staff – and most importantly, to students.