CRM (Email Comms) & Retention Marketing Coordiantor

ROLE: CRM (EMAIL COMMS) & RETENTION MARKETING COORDINATOR

We’re looking for a teammate to join us full-time as a CRM (Email Comms) & Retention Marketing Coordinator, looking after our CRM automations and workflows, customer lifecycle,  loyalty, and behaviour-led comms. This role would start as soon as possible and reports to our Marketing Manager (Acquisition, Growth & Retention)  as part of the Marketing Team within the business. 

Code First Girls offers family-friendly, flexible working arrangements. With an office in Old Street, London, we offer hybrid working with one day in the office a week. We are a diverse team and strongly encourage applications from all genders, women, men and non-binary people. We do require applicants to have the right to work in the UK.

ABOUT THE COMPANY

Code First Girls is on a mission to close the gender gap in the tech industry by providing employment through free education. We’ve already helped more than 200,000 women learn to code, and by working with companies globally, we’re boosting employability, diversity and social mobility, transforming local economies and communities. But we are expanding further with the launch of our Code First Teams brand (for employee training) and opening up more international opportunities and markets with our client partners. 

ABOUT YOU & THE ROLE

We’re looking for someone with 3–4 years of experience with a proven track record of driving growth and results across CRM, retention, and customer engagement. You’re proactive, organised, and always looking for smarter ways to improve the customer journey. You’re excited by how lifecycle communications, behavioural triggers, and data can be used to build better relationships and keep customers coming back.

In this role, you’ll take ownership of day-to-day CRM and lifecycle activity across our learner (B2C) and client (B2B) audiences. You’ll work on campaign builds, automations, segmentation, and performance reporting - helping to create comms that are timely, personalised, and drive real results. You'll have the chance to shape how we engage across different stages of the customer journey, from onboarding to loyalty.

You’ll be part of a collaborative marketing team in a fast-paced scale-up, so adaptability, curiosity and a willingness to dive into new tools and ideas are key.

GENERAL SKILLS:

• 3-4 years in marketing operations with hands-on CRM, email or lifecycle marketing
• Experience with HubSpot (preferred) or similar enterprise CRM system/s
• Experience working with segmentation and behavioural triggers
• Ability to analyse campaign performance, draw insights, and suggest improvements
• Great attention to detail in content, targeting and testing
• Interest in customer journeys and how to improve engagement across lifecycle stages
• Strong written communication skills and a good eye for brand consistency
• Comfortable managing multiple campaigns and priorities in a fast-moving team
• Exposure to or experience in customer segmentation design, user journeys and member lifecycles
• Knowledge of HTML/CSS and email best practices (deliverability, GDPR)
• Interest or use of AI and AI-automations across the CRM process

SOME THINGS YOU’LL BE WORKING ON:

1. Product/Campaign Comms & Performance Optimisation

• Plan, launch, and report on multi-channel campaigns (email, SMS, in-app) and product user journeys.
• Use A/B testing and performance data to refine content, timing, and targeting.
• Monitor key metrics (open rates, CTRs, health scores) and share actionable insights.
• Collaborate across marketing, product, operations and education on integrated campaigns.

2. Customer Segmentation & Personalisation

• Develop smart segmentation using behaviour, lifecycle, and demographic data.
• Use data and insights (e.g. churn risk, engagement scores) to personalise comms.
• Map journeys and touchpoints across members and clients.
• Build dynamic, data-informed content tailored to audience segments.

2. Lifecycle & Retention Strategy

• Design automated journeys for onboarding, engagement, reactivation, and loyalty.
• Trigger comms based on user behaviour, milestones, and product usage.
• Continuously test, iterate, and improve lifecycle flows across all user types.
• Align CRM activity with feedback, support data, and community insights.

3. CRM Platform Management & Automation

• Manage tools like HubSpot to build, test, and optimise comms workflows.
• Leverage AI tools for content generation, send-time optimisation, and campaign scoring.
• Implement re-engagement flows, conversion nudges, and remarketing syncs.
• Look for efficiencies through smarter automation and emerging MarTech solutions.

5. Data-Driven Insights & Experimentation

• Use behavioural and transactional data to identify CRM growth levers.
• Run continuous experiments to improve engagement and retention.
• Build dashboards and reports to track customer lifecycle health.
• Feed insights back into journey design, content strategy, loyalty/gamification and segmentation.

EMPLOYEE BENEFITS:

• Salary: £35k-£40k DOE 
• Annual leave: 20 days + 7 days over Christmas + 1 Special Occasion Day (+ 8 bank holiday days). Optional: Buy or sell 3 days of holiday, 1 giving back day, option to work 2 days over the festive period and get additional days back.
• Parental leave: 16 weeks full pay for the primary caregiver, 6 weeks full pay for the secondary caregiver. Phased return to the office for the primary caregiver (work for 4 days at full pay for 2 months).
• Flexible working: We have the opportunity to work from abroad for up to 90 days a year.
• Free CFGdegree education: After working at CFG for 6 months, you can take our 16-week CFGdegree, worth £10,000 of education!
• 6% matched pension: CFG will match your pension contribution up to 6%
• Length of service: After 3 years, you get an extra day of annual leave, 2 extra days at 4 years and 3 extra days at 5 years (and 5+ years). After 5 years, a 2-month sabbatical is available with the first month paid and the 2nd month unpaid.
• Mental health support: Free access to Spill, which offers employees free workplace support therapy sessions.

STEPS IN THE PROCESS:

• Shortlisted candidates will be invited to a video interview
• Shortlisted candidates from video interview to meet with the Marketing Director & Marketing Manager
• Final candidate/s wider team meet and greet / interview
• Target start period: ASAP