UNIQLO is a leading brand of the Fast Retailing Group, one of the largest apparel retailers in the world. UNIQLO respects the individuality and lifestyle of all customers and takes pride in creating high quality, long-lasting, innovative clothing at an affordable price.
We are currently recruiting for a CRM Coordinator to join our CRM team in UNIQLO Europe. This role is responsible for managing and overseeing the CRM plan and multi-channel campaign calendar across European markets (Email, SMS and Push). You’ll work cross-functionally to shape campaign strategy, bring new ideas and testing opportunities forward, and ensure high-quality delivery that supports revenue goals. You will be confident working with numbers, technical set-up and implementation, and translating performance into clear insights.
What you will be responsible for
Owning and managing the CRM campaign calendar (weekly/monthly), aligning business priorities, market needs and stakeholder requests into a clear plan.
Overseeing end-to-end multi-channel CRM campaigns including Email, SMS and Push, ensuring high-quality.
Driving continuous improvement in customer engagement and CRM revenue by identifying optimisation opportunities, proposing new ideas and championing test-and-learn across channels.
Leading campaign performance reporting for the CRM team and share with the wider business: results, insights, learnings and clear recommendations.
Partnering with head office in Japan and e-commerce teams to support technical implementation (tracking, tagging, preference/consent, data flows, segmentation logic and deliverability improvements).
Building and maintaining strong relationships cross-departmentally ensuring smooth delivery and consistent ways of working.
Driving process improvements that increase scalability across European markets, with a particular focus on automation and reducing manual tasks.
Providing hands-on support across all CRM channels when required.
Being accountable for on-time, error-free delivery—ensuring campaigns are sent exactly as intended, with robust checks and sign-off.
Skills, Experience and Attributes:
5+ years’ experience in CRM / lifecycle marketing, ideally within retail, fashion or lifestyle, with a track record of managing multi-channel CRM plans.
Strong experience overseeing calendar planning, audience strategy, personalisation and QA governance.
Comfortable executing CRM campaigns from briefing to deployment.
Experience using Braze (preferred), or a comparable CRM/marketing automation platform, with confidence in technical set-up (segments, events, attributes, templates, preference management and basic troubleshooting).
Strong numerical and analytical capability: able to interpret results, validate data, and translate performance into clear, commercially minded actions.
Experience presenting insights to stakeholders.
Excellent stakeholder management and communication skills, comfortable influencing and aligning across departments (E-commerce, Marketing, Trading/Merchandising, Data/Analytics, Site, Copy/Design) and across multiple markets.
A structured, proactive working style with high attention to detail and strong prioritisation in a fast-paced environment.
Excellent level of English (written and spoken).
What we can offer you:
• 26 days’ holiday plus 8 bank holidays per annum
• 30% staff discount
• Employee Assistance Programme
• Private pension scheme
• Performance based bonus scheme
• Hybrid working model: 2 days remote, 3 days office based
• Social events throughout the year
• Seasonal sample sales
• Two volunteer days per year
• Prime central London location near Piccadilly and Oxford Street stations
Commitment to Inclusion and Data Protection
UNIQLO is an inclusive employer and welcomes applications from all backgrounds regardless of age, race, gender, sexual orientation, disability, or other protected characteristics. We are committed to safeguarding your privacy and personal information; please refer to our privacy policy for details on our recruitment process.
Recruitment Security Notice
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