The CRM & Content Executive will support customer engagement through CRM campaigns, digital content management, and optimize customer journeys across multiple markets.
We’re the Moonpig Group – home to Moonpig, Greetz, Red Letter Days and Buyagift – and we’re on a mission to make people feel loved, celebrated and remembered. Whether it’s a card that gets them laughing out loud or a gift that makes their day, we help people stay close, no matter the miles.
We’re proud to be leading the online gifting revolution, with brilliant products, clever tech and a whole lot of heart. Our platform makes it easy to create moments that matter – packed with personal touches and delivered with care.
We’re not just about selling cards or gifts – we’re here to spread joy, spark smiles and make every celebration feel extra special. And with values that guide how we work and support one another, we’ve built a place where people (and ideas) can truly thrive.
If you’re looking to make an impact, bring your spark and be part of something meaningful – we’d love to have you on the team. 🌙🐷
About the Role
Join Moonpig as a CRM & Content Executive, supporting customer engagement across international markets including the US, Ireland, and Australia. This hybrid role blends CRM campaign execution with digital content management, helping deliver seamless, high-performing customer journeys.
This is a hands-on opportunity at the intersection of CRM and digital content. You’ll build and deliver campaigns, shape on-site experiences, and play a key role in driving conversion and repeat engagement across our international markets.
You’ll be part of our New Markets team, a group of around 10 people based in London, working in an agile way with clear ownership across CRM and content. The team operates across the US, Ireland, and Australia. You’ll join the US team, reporting into the Country Manager. The teams hybrid working days are Tuesday and Thursday's in the office. With strong growth momentum, it’s an exciting time to come on board.
This role will suit someone with 1–2 years’ experience in CRM or digital content who is looking to grow in a fast-paced, collaborative environment.
Key Responsibilities
• Supporting the execution of CRM strategies across international markets
• Building and deploying campaigns across CRM channels including newsletters, triggers, push notifications, and reminders
• Assisting in the development and implementation of CRM journeys
• Supporting audience segmentation and campaign targeting with the CRM Manager
• Owning and executing the content plan across websites and app, ensuring alignment with trade plans and campaign strategy
• Managing landing pages and on-site merchandising to ensure optimal product presentation
• Creating wireframes and briefing creative assets in collaboration with the design team
• Reviewing and optimising customer journeys to improve engagement and conversion
• Monitoring campaign performance and supporting reporting, including A/B testing
• Conducting competitor research to identify opportunities and improve performance
• Collaborating with cross-functional stakeholders to deliver initiatives
• Building and deploying campaigns across CRM channels including newsletters, triggers, push notifications, and reminders
• Assisting in the development and implementation of CRM journeys
• Supporting audience segmentation and campaign targeting with the CRM Manager
• Owning and executing the content plan across websites and app, ensuring alignment with trade plans and campaign strategy
• Managing landing pages and on-site merchandising to ensure optimal product presentation
• Creating wireframes and briefing creative assets in collaboration with the design team
• Reviewing and optimising customer journeys to improve engagement and conversion
• Monitoring campaign performance and supporting reporting, including A/B testing
• Conducting competitor research to identify opportunities and improve performance
• Collaborating with cross-functional stakeholders to deliver initiatives
About you
• 1–2 years’ experience in CRM, digital content, or e-commerce
• Experience using an ESP, CRM platform, or content management system (at Moonpig we use Salesforce Marketing Cloud for CRM and Contentful for content)
• Ability to analyse data and turn insights into action
• Strong attention to detail and pride in delivering high-quality work
• Highly organised with the ability to manage multiple priorities
• Confidence working cross-functionally to deliver outcomes
• Proactive mindset with curiosity and eagerness to learn
• Experience working in international markets is a plus
• Familiarity with tools such as Canva, Photoshop, or basic HTML is beneficial
• Experience using an ESP, CRM platform, or content management system (at Moonpig we use Salesforce Marketing Cloud for CRM and Contentful for content)
• Ability to analyse data and turn insights into action
• Strong attention to detail and pride in delivering high-quality work
• Highly organised with the ability to manage multiple priorities
• Confidence working cross-functionally to deliver outcomes
• Proactive mindset with curiosity and eagerness to learn
• Experience working in international markets is a plus
• Familiarity with tools such as Canva, Photoshop, or basic HTML is beneficial
What's in it for you?
We believe in empowering our team to do their best work. Enjoy:
💰 Competitive Pay & Bonuses: Plus, generous pension plans & staff discounts.
💆🏽 Wellbeing First: Private healthcare (UK), mental health support & dog-friendly offices (London & NL).
🏖️ Flexible Working & Time Off: Generous holidays, hybrid working (1-3 days in office, depending on role/team) & up to 20 days of international working.
📈 Career Growth: Learning allowances, coaching & development programs.
Want to know more?
Explore our full benefits package: here
Our Ways of Working:
We trust our colleagues to do what’s right and offer flexibility to support a balance between work and life. At the same time, face-to-face office time is an important and expected part of working at Moonpig Group. We believe regular in-person working supports collaboration, alignment, and effective decision-making. Candidates will have regular and ongoing time working from the office as part of their role, which will be discussed during the recruitment process.
Moonpig Group's Commitment to Equality, Diversity, and Inclusivity:
At Moonpig Group, we’re all about creating a workplace where everyone feels they truly belong. We celebrate what makes each of us unique, whether that’s our background, how we work best, or what matters most to us.
From working parents who need flexible hours to neurodiverse colleagues with specific working styles, we’re here to support our people in ways that work for them. Because when you feel valued and included, you can thrive, and so can we.
We’re proud to have a number of employee-led groups driving this forward, including our LGBTQ+, Gender Balance, Neurodiversity and EMBRACE (Educating Myself for Better Racial Awareness and Cultural Enrichment) communities, plus our Group-wide EDI committee. These teams help make sure every voice is heard and every idea has a place.
We know that diversity fuels creativity, innovation and connection, and that’s why we’ll keep pushing for progress. Together, we’re building a culture where everyone feels safe, supported, and free to be their brilliant, authentic selves.
If you have a preferred name, please use it to apply and share your pronouns if you are comfortable to do so😊 - If you have any reasonable adjustment requests throughout the interview process please let us know on your application or speak to the Recruiter.
Top Skills
Canva
Contentful
HTML
Photoshop
Salesforce Marketing Cloud
Moonpig London, England Office
10 Back Hill, Herbal House, London, United Kingdom, EC1R 5EN
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